10 Steps To Build a Health Brand Online

how to build a health brand online fitness influencer wellness branding

The global health and wellness industry is worth a staggering $4.2 trillion. The industry encompasses a vast ray of activities meant to boost physical and mental wellbeing, including yoga, healthy eating, nutrition and weight-loss, personal care, beauty, meditation, workplace wellness, wellness tourism, and so on. 

It’s an industry that’s brimming with opportunities for aspiring entrepreneurs and marketers. But for an industry so gigantic, it takes a lot of hard work and creativity to make your health brand stand out. 

In the past, health brands relied on traditional advertising and promotions to attract customers and make sales. These strategies are no longer as effective for wellness companies. 

In an increasingly digitalized world, consumers now turn to the internet for the information they need. This means that if people aren’t finding you online, you are as good as invisible. That’s why top health brands embrace online health branding. 

But how can you build an online health brand compelling enough to catch the attention of more customers than you can handle? Read on to learn more about building a wellness brand online today. 

1. Start a Business Blog 

The first step to having an online presence is to have a company website. Get an expert to create an outstanding health influencer web design. Then make sure you have a blog. 

Posting blog content regularly is an effective way to boost your rankings on search engines. The higher you rank on search engine result pages (SERPs), the more web traffic you can drive. Ranking highly can also help enhance your brand credibility. 

2. Create Top-Notch, In-Depth Content 

It’s not enough that you post content regularly. You need to make sure that your content answers the questions your target audience is looking for. 

Focus on areas that your potential customers care for, and soon you'll be the go-to source for health and wellness information. Long-form articles are the best. 

Don't forget to proofread and edit your articles to make sure that they are error-free. More importantly, always make sure that your content is original, and link to other sources that support it. 

3. Produce Lots Of Video Content 

In recent years, videos have ruled internet traffic around the world. By next year, video content will account for 82 percent of all IP traffic. That is why you need to be focusing more on video content right now. 

Make short, engaging videos that are shareable. Use these videos to share professional health information, tell compelling staff stories, and so on. 

4. Leverage the Power of Email 

The vast majority of marketers say that email is the most reliable distribution channel for new content, and it is easy to see why. Most consumers need enough time to make purchasing decisions, especially where health is concerned. When you distribute email newsletters to existing or potential customers, you keep them engaged with your health brand. 

5. Optimize Your Content for Local Search 

Most people interested in health services search online for practices in their area. They also rely on the information they find online to learn more about health practitioners before visiting them. 

If you operate a local health business, include keywords related to your specific location in your content. This helps maximize your visibility. 

6. Get Social 

Chances are the vast majority of your current and potential customers are on social media platforms. You want to know the health conversations that are happening there. More than that, you want to get involved in those conversations and promote your brand. 

That’s why being on social media is essential. Create a striking business profile on various social media platforms and post relevant, engaging content. Run occasional social media contests to create a buzz. As contestants share links to their friends to get votes, your brand gets more recognition. 

7. Optimize Your Site for Mobile 

The vast majority of the US adult population owns a smartphone and use it to surf the internet. Currently, Google and other search engines prioritize websites that are mobile-friendly. 

If your content isn’t optimized for mobile yet, now is the time to do it. Hire a professional web developer to help you do that, and you will broaden your brand’s reach in no time. 

8. Consider Creating Guest Content 

Another effective way to make your brand well-known is to create content and share it on other blogs. Guest-posting makes your name known in your niche. 

That said, make sure that the content you’re delivering is ultra-valuable and gorgeous looking. Run-of-the-mill articles or videos won’t get you introduced to new audiences. 

9. Remain Consistent 

If you are going to see an impact on your website traffic, you need to be consistent. You may need to post weekly for up to six months to start attracting considerable traffic. That's why it's prudent to start an editorial calendar that helps you deliver useful content in a regular business. 

10. Create a Podcast 

In recent years, podcasts have become wildly popular as a way for people to connect with audiences around the world. Consider starting your company industry podcast to interview professionals in your industry. This can help boost your brand and create helpful relationships in your industry. 

Don’t worry if there’s already a large number of podcasts in your sector. As long as you focus on quality and relevance, you should become a household name in no time. 

Take Your Health Brand to the Next Level With Online Branding 

The health and wellness industry may have stiff competition, but that doesn’t mean that you can’t make your health brand stand out. With consistency in creating outstanding content that’s accessible in mobile devices and shareable across multiple platforms, you should become a super-star brand sooner than you think. 

Are you interested in more great content on boosting your wellness brand online? Please keep reading our blog for featured articles helping you build your business in or out of the health and fitness industry.

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