The Top 10 Email Marketing Metrics To Track

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Email marketing is one of the most powerful and consistent weapons available for your digital marketing arsenal. Year in and year out it provides some of the highest returns on investment in the industry. You can almost set your watch to a minimum of a 20% open rate and a 2% click-through rate with a low cost. With the right expertise easily double or triple those numbers. 

These days email marketing is taken for granted by a lot of companies. It's ignored for the newer and flashier mediums such as social media and mobile apps. But there's one truth that can't be debated: nearly everyone has an email address and they need to check it regularly.  

Email marketing is a valuable tool for bloggers, ecommerce sites, marketers and pretty much any other business owner under the sun. There are countless high-quality email marketing platforms that cost little to nothing depending on your subscriber count. Anyone can start building an email list and putting together e-newsletters or promotional blasts. The right email campaign could end up generating thousands of dollars or more and change the trajectory of a business. 

So how do you track the email marketing results that matter most to your business? How do you know that your email advertising is getting the results your company needs? What is the ROI of your campaigns?

With so many different aspects of email analytics to consider, it can be tough to know which numbers really matter. To help make things simpler, we’ve gathered 10 metrics every email marketer needs to track. Take a look at this helpful infographic:

10 Metrics Every Email Marketer Needs to Track - Infographic by Campaign Monitor
Source: 10 Metrics Every Email Marketer Needs to Track by Campaign Monitor

I hope you enjoyed this blog post about the top email marketing metrics that all digital marketers should master.

Interested in more articles about email marketing strategy?

Read Related Resources:

How Email Marketing Can Level The Playing Field

The Top Email Marketing Platforms To Consider Using

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