Share And Share Alike: The True Secret To Success In The Blogging World

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Business success is often as much to do with marketing as it is to do with your products. There are probably some fantastic creations gathering dust in a drawer somewhere because their entrepreneur didn’t know how to spread the word. That’s a crying shame, and it’s a trap you don’t want to fall into. 

Hence why we focus on standard marketing, such as social media and television advertising. All the better for ensuring more people see what you have to offer. In modern business, though, sticking to options like these isn’t enough. Now, business owners have to go above and beyond to see the best interaction with their audience. For some, that means creating videos on YouTube. For others, it may mean starting a business blog, and this is what we’re going to look at here. 



Blogging is good for business in a few ways. For one, it won’t cost extra considering you already have a company website on which to start. It’s also a fantastic way to provide an interesting in-point for customers who wouldn’t have found you otherwise. While posts should relate to your products somehow, the scope of a blog means you can explore new topics, and thus find new potential customers. 

The trouble is, these blog posts are only worth as much as the interaction you get from them. Rather than followers, you’ll come to rely on social shares of your posts to both get the word out there and boost your blog’s SEO rankings. Hence why it can get frustrating when your posts aren’t receiving more than a few cursory shares. Before you know, it can feel a lot like you’re writing into a void and wasting time here. 

The good news is, there are a few surefire ways to see that your posts get the shares you need. And, we’re going to look at a few of them here. 

You Should Share First 

This is an obvious point, but it’s so apparent that many of us forget it. If you expect your readers to share posts, you need to be the first to do so. Hitting publish on an article and then doing nothing about it is lazy and ineffectual. Instead, you need to share that post on every form of social media. You should even send it out in your newsletter. The more places you share it, the more chance there is of its reaching a decent audience. And, the broader that post’s initial reach, the more chance it has of receiving a decent amount of shares. 

You could also argue along this vein that you should share other people’s posts first. Interactions like these often work on a ‘you scratch my back, I’ll scratch yours’ basis. You don’t want to share posts from a competitor. Still, sharing articles you think would appeal to your readers is always a good idea. The author of these is then far more likely to share your next post. In doing so, they bring you the benefit of their following. Either way, you need to make the first move in matters like these. 

Keep It Topical 

Blogs are different to many forms of marketing in that they’re about more than products. If you only published posts about how amazing your products are, you wouldn’t gain a readership at all. Instead, then, you need to think hard about interesting topics and discussions. But, it’s worth noting that you shouldn’t stay in the dark here. By merely posting what you think is popular, you could miss the mark time and again. The fact is that readers aren’t going to share a post which is outdated or irrelevant. Hence why you need to aim to keep posts topical. How far you go with this is up to you. It could be that topical to you is about nothing more than posting according to the season. This alone could work here. 

Or, you may want to go all out with something like the Zag platform to help you get this right. By using their Topical Thunder app, you can see which trends and topics are receiving the most shares elsewhere in the market. While you don’t want to copy other people’s ideas, you can at least move forward with this knowledge of what’s popular. By creating your own take on this, you can ensure you’re on trend and thus increase your shares. 

Include A Call To Action 

Most guides about blog writing will mention the importance of a call to action at some stage. But, this is important for getting shares, too. A call to action is effectively the driving force of a blog post. It’s the moral of your story if you will. This is the thing which will stick with readers and encourage them to literally take action. And, that action could well include clicking that share button. 

In comparison, reading a lackluster post with no real drive is less likely to elicit an emotional enough response for shares. Instead, then, always try to link your blog posts back to action. Don’t merely outline the facts. Outline the facts, and then suggest what you think readers should do with them. Make sure to provide practical and actionable advice in every post you write. Through this alone, you can bet your shares will start to soar. 

Consider Where You Put That Share Button 

Lastly, a lack of shares could come down to nothing more than a share button in the wrong place. Your readers are doing you a favor by sharing your post. If they have to search even a little for your share button, the chances are that they won’t bother. Hence why you also need to think about the simple fact of where your share button is on your page. In an ideal world, you should aim to place this in easy reach at the bottom of your post. That way, readers won’t even have to think about pressing it. Hey, presto; you could see decent shares in no time.

The blogging world is getting more congested and competitive every day. You need to put these suggestions to work to ensure that your content stands out and gets amplified.


I hope you enjoyed this article about why you need to create shareable blog content to succeed in the blogging world.

Interested in more articles about business blogging?

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