Going through years of study and practice to become a Winnipeg orthodontist is only half of the battle when it comes to being successful.
Maximizing your marketing is paramount when building your practice and profit margins. Most orthodontic specialists are not marketing specialists, but that does not mean that you have to hire an expensive marketing firm to do your advertising and to get people flowing through your doors.
There are very simple ways that you can start up, or even grow, your orthodontic practice with very little time or attention.
Thanks to the Internet, marketing has become easier than ever before, but the Internet is not the be-all and end-all. Fear not! If you are not an SEO specialist, or you don’t even know what that is, there are excellent ways for you to increase traffic to your practice that don’t require any expertise or complicated trainings.
The key to any business, even in this new age of technology, is word of mouth. The way to grow your orthodontic practice is by establishing your name in the community, building alliances with local dentists and building a rapport with your clients. If you can do those things, then your dental practice will be booming in no time.
1. Meet Local Dentists
To build alliances with local dentists who are more likely to recommend your practice over your competitor, you need to visit them in person and introduce yourself. A handshake and a smile are still going to be your best marketing tools. Stop by to meet the dentists in your area and let them know what amazing features you offer your clients.
Giving a little bit of your background and forming a partnership with dentists is an excellent way to get yourself front and center to potential orthodontic patients. After all, the first step to orthodontic care usually comes after a referral from the dentist who spots a problem.
2. Take The Dentists In Your Area To Lunch
There is no better way to get to know someone than over lunch. Dentists have to eat too, so instead of just stopping by to chat, offer to take a local dentist to lunch. That way you can establish a personal rapport with them instead of just being another local orthodontist.
Make sure to take the time to get to know them personally and to offer them whatever perks you have in order to form an alliance that will pay off. Just keep in mind that their food of choice is most likely on the healthier side and tooth-friendly.
3. Have Someone In Your Office Bring The Dentists Lunch
If you can’t take the time, or if the dentist doesn’t have time, for lunch, bring it to them. Nothing makes someone’s day brighter than a catered lunch. Assign one person In your office to bring lunch to a dental office once a week.
Call ahead to notify the dentist office that you will be bringing lunch and ask what their favorite meal is. Then have it delivered, hot and fresh. Not only will that leave a favorable impression with the dentist, but the office staff is more likely to list you as their top recommendation if someone asks.
4. Make Sure To Make A Note Of Special Dates
You will want to make a list of special dates like birthdays or even anniversaries of the dentist’s office openings. Those little extra notes can begin to add up, big time. If you remember what is important to them and send a little gift basket wishing them well, they will remember you when someone has an orthodontic need and is looking for a referral in the area.
5. Don’t Forget The Holidays
Acknowledge the dentists that you have a relationship with by sending them gift baskets during the holidays. It doesn’t have to be anything extravagant, but is more memorable than a generic card and really says that you appreciate their services.
Rake In The Referrals
If you are good to the local dentists, they will be good to you by referring business your way. The Internet is an excellent tool to improve your business finances, but you just can’t beat good old word of mouth. Make sure to take the time to get to know the dentists in your area, and they will be your best form of advertising.
I hope you enjoyed this article about how to get more orthodontic referrals from dentists with tried and true networking and marketing tactics.
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