10 Reasons Why Your Business Needs Digital Marketing


If you are an entrepreneur, then by now you know that digital marketing is pivotal to building a strong market presence for your brand. Ever since its inception in the 1990s, digital marketing has come a long way to become an essential tool for the success of a brand today. In fact, digital marketing strategies have already started to overshadow traditional marketing strategies in business. Entrepreneurs are now relying on the power of the internet and social media to expand the reach of their brand and level with their potential clients. 

Today, the internet is swarming with online digital marketing courses and programmes specially designed to provide you a comprehensive knowledge of the digital marketing world. These courses help you to get valuable insights about digital marketing and how you can leverage digital marketing strategies to expand your business. UpGrad is a great new educational platform that offers advanced and comprehensive digital marketing certifications to budding entrepreneurs. 

In a world that is rapidly transforming into an ‘online’ platform, if you are not leveraging digital marketing strategies for building your brand, you are greatly undermining the true potential of your business. Digital marketing techniques not only help you streamline your business operations but also help you gain an extensive and loyal customer base. 

Still not convinced about the power of digital marketing? Let us give you ten reasons why digital marketing will be a great addition to your enterprise! 

1. You Don’t Want To Get Left Behind 

Businesses around the world are increasingly shifting towards the online paradigm, be it to increase the sales of their products/services or to reach out to their customers. In such a scenario, when your potential customers are online, and you aren’t, you are just losing valuable business to your competitors! While your competitors will continue to scale up the ladder by leveraging digital marketing strategies, you will fall far behind, which can never be good for any business. 

2. Streamlining And Precision 

With digital marketing, you can identify your potential customer base and thereby, increasingly streamline and narrow down your marketing efforts. Once your target audience and the possible business personas are identified, you can direct your marketing efforts to nurture this target clientele through customized content and marketing campaigns. To be precise, you will only spend money on those niche market segments that are creating actual demands for your product/service. Thus, you not only cut down on your marketing costs significantly but also widen your horizons simultaneously. 

3. Greater Interaction With Audience 

Digital marketing facilitates interaction between your brand and your customers. Through social media tools, you can continuously keep your customers updated about your business, new products/services, and benefits of connecting with your brand. When your customers see your active online presence, and they begin to respond to your marketing strategies, it disrupts the traditional barriers between an entrepreneur and his customers. So, it becomes easier for you to provide a personalized experience to your customers. 

4. Helps You To Build A Strategic Business Approach 

Businesses that do not incorporate digital marketing strategies in their system often lack a clear and defined set of goals. Without having well-defined goal or objective, it becomes challenging to cater to the needs of your customers. Digital marketing allows you to interact with your customers and understand their pain points. Without this, you cannot cater to the specific needs of your customers, and eventually, it becomes a hurdle in expanding your business

5. Enhances Brand Reputation 

An active online presence ensures that people are continually talking about your brand. The shares, mentions, comments, and tags of your customers are invaluable in bringing your brand to the fore. This eventually attracts more customers towards your brand, thereby enabling you to retain your old customers and welcome in new customers. Your customers, thus, become the advocates of your brand. Whether you own a restaurant, a retail shop, service business, or ecommerce store you'll need to protect and amplify your online reputation. 

6. Helps You To Dominate the Digital Platform 

It is not uncommon for entrepreneurs to want to dominate the digital territory by beating their competitors. By adopting digital marketing, your principal focus will be to build marketing gravity for your brand, and this can be done through social media tools that allow you to showcase your unique selling proposition to your potential customers. Digital marketing helps you analyze the current trends in the market, to identify the demands of your customers, and hence, you can always plan to stay ahead of your competitors by developing unique digital strategies

7. Ease Of Access 

As the number of mobile consumers is rapidly increasing, digital marketing through mobile apps is an excellent way to boost your business. The mobile phone is a universal accessory and by launching your brand’s mobile app can significantly expand your client base. Mobile applications allow you to constantly engage with your target audience via texts, emails, etc. Also, through apps, your customers can provide feedback on your products by just clicking a button. To further expand your reach, you can integrate your mobile app with social media tools such as Facebook and Instagram so that anything you advertise online will be seen by a broad base of potential customers. In this way, digital marketing helps to make the overall customer experience seamless and convenient. 

8. Better ROI For Your Business 

As your reach continues to expand with digital marketing, it will inevitably mean better revenue for your business. As digital marketing strategies help to divert more and more traffic towards your brand, your sales will increase, which means there will be a higher return on investments (ROI). 

9. Easier To Measure Your Success 

Digital marketing tools such as Google Analytics, Google Keyword Planner, and Peek, have made it so much easier to keep track of your digital marketing strategies and how well they are doing online. These tools help you analyze and identify the sources from where the traffic is coming, how to optimize your presence on the leading search engines, and so on. They help you take on a data-driven approach thus enabling you to allocate your resources on those digital assets that are generating the maximum ROI. 

10. Earn The Trust Of The Consumer 

Digital marketing tools such as social media allow your customers to gain a real insight into the success stories of your brand. The testimonials of customers on websites and various social media mentions add to the credibility of your brand name, thereby helping your gain a loyal customer base who have faith in your brand. According to the Nielsen report of 2012, almost 92% of consumers trust the recommendations of friends and family (earned media). So, earning the trust of your customers can be an extremely powerful tool for your business. 

Digital marketing allows you to break free from the constraints of geography, time, and physical presence. It is all about building a strong presence in the virtual world so that the people of the real world can connect with your brand. So, go on and become an active digital marketer for your brand!


I hope you enjoyed this article about 10 reasons why your business needs digital marketing and social media.

Interested in more articles about digital marketing strategy?

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