Is Your DIY Website Harming Your Business?

Lots of business owners and entrepreneurs are extremely keen to keep their company expenses down to a minimum. Seeing as there are now lots of free tools and how-tos online these days, there are many aspects of business that entrepreneurs can take care of without any prior experience. For instance, press release templates now mean that most companies are taking care of their own press and announcements without the need of hiring a PR firm. Something else that many entrepreneurs are taking care of themselves is their company website. 

Thanks to the likes of sites such as WordPress and Squarespace, designing a website has never been easier. But does that mean that it’s the right thing to do? Here are some ways your DIY website could actually be harming your business. 

Time Is Money 

If you have never designed or created a website before, you will find that there is a steep learning curve. And all of that learning is going to cost you a lot of time. Can you really afford to take time away from your main tasks and responsibilities to dedicate to a new website? Not only will it cost you time, but that time you take away from your main job will also cost you money. If you have no time to spare, then it’s not worth wasting any on your website. 

Also consider the cost of mistakes when building your own business website. Because there will be mistakes unfortunately, and plenty of them! Even experienced web designers fluent in multiple coding languages can make mistakes building web pages, so what chance to you have to be error-free? Factor them in when calculating the total cost of creating your company website. 

You Haven’t Considered SEO 

Nowadays, you can’t simply create a website and then leave it. You also need to make sure that it is optimized for SEO, and this is an ongoing task as Google continually changes its policy on what consists of good content. 

If you don’t have time to dedicate to this, you can look at sites like SEO Clerks to try and find a firm that offers reasonably priced SEO services. These will be able to quickly sort out your SEO, and you won’t have to worry about spending hours trying to figure out how to do it! 

Your Navigation Is All Over The Shop 

Have you ever been on a website that has confusing navigation? It’s a bit of a nightmare, right? Well, that’s not what you want to achieve on your site! If someone is viewing your website but can’t figure out how to jump pages, they will simply jump ship and move onto another company’s website. 

You Don’t Have A Professional Web Address 

First impressions matter, and one of the first things that will give your potential customers an impression of your business website is that address they have to click or enter into the address bar. Rather than using the free address you are given from a hosting site, you should buy a professional one. That way, more of your customers and clients will take you seriously. So rather than sticking with those free websites ending in ".WordPress" or ".wix", you should spend the extra $10 a year to make it a custom domain name for a more professional look and better SEO value. 

Conclusion

Your business website should be a tool that improves your company, not hinders it. So make sure you follow these tips, so you don’t let your company site drag you down!

I hope you enjoyed this article about the limitations of DIY websites and how you should compensate for them to avoid damaging your earnings potential.

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