In today's world business and technology go hand in hand, and the internet has directly affected the growth of many companies around the word. The reality is if your business isn't tech-savvy you are likely to struggle. The importance and power of technology, namely the internet, plays a significant role in our day to day lives, which is why every company should have a website.
Having a website means that your visibility increases, but this isn't something that happens overnight. You need to promote your website, and that can cost money, money you may not have if you are a small company or simply a business on a tight budget. However, there are ways that you can promote your website for free; here are some practical tips and strategies on how to do just that.
Seek Out Search Engines
The ultimate goal for any website is to get as much traffic as possible, and nothing helps you reach that aim better than search engines; which is why search engines should be your first stop on the way to promote your website and boost your online presence. Whether it's Google, Yahoo, Bing, AOL, or all of the above, make sure that search engines know that your site exists by submitting directly to them. Once you are listed on search engines, you can then focus on SEO.
Blast Business Blogging
These days most businesses have an active blog, this is because blogging is a brilliant way to reach people that you may not have reached using other popular methods. With the steadily rising popularity of social media, if you write a blog that is relevant to your company as well as fresh and entertaining, people will share it via social media and end up on your website, so get blogging!
Sell On Social Media
If you want your website to get as many eyes on it as possible, you need to utilize social media. Being on social media sites such as Twitter, Facebook, and Linkedin is the best way to connect to people. A simple move like adding your website to your bio description or your username will increase those sought after website clicks.
Directory Listings
Yes this one is pretty basic and bland, but not to be ignored. Online directories are the modern day yellow pages, and just like the yellow pages, people turn to online directories for guidance, suggestions, and information. Adding your company's website to online directories puts you in direct contact with prospective customers and clients while boosting your SEO.
Online Photo Sharing Sites
Photo sharing is a great way to grab people's attention and lead them to your website. You can use websites such as Picasa and Flickr and even Facebook to post visual content while adding a link back to your site. Great for making new valuable professional connections!
Get On YouTube
As mentioned above sharing photos online is a great way to grab people's attention and the same goes for sharing online videos. The fact is people are attracted to visuals, and you can use that to your advantage with sites such as YouTube. Making an informative or an entertaining video that also links to your website will give it a significant boost.
Share Email Signature
Finally, probably the easiest and most overlooked method to get free promotion for your website is by adding your website to your email signature. Every email you send will have your site at the bottom, and all of the people who you correspond with will be one click away from your website.
As you have seen above, there are a lot of effective ways to promote your website for free. Whether you are about to launch your company's website or a personal website be sure to take not of the tips in this guide and you will start to notice your SEO improving and a lot of traffic heading to your web page.
Jessica Gust is a Marketing Assistant at Localpeek UK - a new postcode finder. She is passionate about new marketing strategies, she is always eager to share her ideas through blogging.
I hope you enjoyed this article about practical tips and strategies for website promotion and optimization.
Interested in more articles about website management?
Read My Posts:
- How To Create A Website That Stands Out
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Published by Michael J Schiemer
Owner of Bootstrap Business
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