When it comes to a successful business, reviews are everything. In today's digital age, online reviews are seen as just as important if not more important than a personal recommendation from a friend.
Whether you are looking for a reputable dry cleaner or someone to groom your dog, reviews are an important part of making your choice. They are a key factor in shaping of businesses reputation as a whole.
Regardless of whether you are looking at reviews on Google Yelp or Facebook, positive reviews establish credibility as a business. Yet, sometimes it is not as easy as you might think. People expect more than ever nowadays, so it helps to know the right tips. Here are some of the 3 most effective strategies for generating positive reviews for your business.
1. Provide Exceptional Customer Service
Even though the quality of your products and services are undoubtedly important, sometimes you can get away with mediocre quality products and services if you provide exceptional customer service! It might sound crazy, but it is true.
When you make your customers feel valued and appreciated, they are much more likely to leave positive feedback. This is why training your entire staff is so important. Teach them to go the extra mile and handle everything professionally and with extra care.
It is important that they don't just provide service, but they do it so with empathy and humanity. Each customer is a unique human being and should be treated as such.
2. Ask For Reviews
Sometimes generating positive reviews is as simple as asking for them. If a customer is seemingly satisfied and receptive after their experience with years of business, why don't you ask them to leave a review about their interaction with you?
Customers are more likely to leave a response when they are experience is fresh in their mind, so ask them as soon after they come to your business as possible. That way you won't give them time to forget, and also they will have a more detailed review to go follow there exact details of their customer experience.
3. Offer Incentives
Another great way to encourage reviews is by offering your customers an incentive for leaving one. For example, you could say that anyone who leaves a review will be offered a certain discount from their next purchase, or that they will be automatically entered into a contest for a significant prize.
Another great way to ask for reviews is by simply leaving a sign at your store. Something as simple as asking if they had a good experience and whether they would be willing to leave a review can be extremely effective. While you are at it, why not add a QR code so that they can go directly to the link to leave review?
