Redesign usually means the improvement of the website or web application that has already been created. It implies not only visual changes in the design but also structural improvements (modernization). This process allows us to test different approaches to design and make the website more satisfying to the target audience.
Regular redesigns of your website show your clients that you are growing and developing, and this increases their loyalty to you, forms a positive image of the company, and naturally sparks interest in new visitors to your company’s website.
Professional web design companies include website redesign on the list of their most in-demand services, and you will find everything you need to know about the redesign in this post.
When You Need A Website Redesign
It can be hard to decide whether or not your website needs a redesign. After all, working with a design agency can be rather costly; however, the result of this modification is unknown to you. Here are three questions that you need to ask yourself:
• Does my website design look outdated?
• Are my conversions or sales decreasing?
• Have I received complaints about user-experience and design-related issues?
If the answer to any of these questions is yes, then a redesign is something that you need. Your website is the face of your company on the Internet and you don’t want to make a wrong impression.
Additional Resource: Top 40 Best B2B Websites on the Internet
The Elements Of A Website Redesign
The website redesign includes events such as:
• Site audit
• Usability analysis
• Development and implementation of an updated design and architecture
• Adding new layouts and content for new pages
• Integration of additional services for users (photo gallery, blogs, articles, registration, social bookmarks, advertising modules, currency, calendar, web analytics, special offers, etc.)
• Transition to a more convenient and modern management system (CMS)
5 Steps To Launch Your Website Redesign
Now that you have decided that your website needs to be improved, follow this action plan for the best site results.
1. Analyze The Existing Website
What is the problem with your existing website? It can be an outdated design or technical issues. You have to discover these problems and how they affect your business goals: visibility, conversions, and sales. Once you have a clear understanding of what’s going on at the moment, you will be able to see what direction you should go in.
2. Identify Your Priorities
Want to attract new customers or increase sales? Check with your design team if they are doing a preliminary marketing analysis of the market. The specialists will analyze your business, find the weaknesses of competitors, and figure out what your target audience needs, and what design will impress people the most.
3. Create A List Of Desired Design Changes
Be sure to tell the designers what you like and show them examples of the websites that you don’t like. This will help designers understand what style to stick to. If your company has a corporate identity, logo, brand book, corporate colors, be sure to report it.
4. Define The New Goals
The next important step is to understand what the company wants to achieve through the redesign. Since we’re talking about websites for business, you need to use metrics that describe them: traffic, conversion, user retention, etc. To understand that parameters for the new version of the site are realistic, you must first analyze the numbers of the current version of the website.
If you know what your traffic is now and how it is converted, then you can set goals to increase traffic and sales through the site, which will not be taken from the ceiling. For example, if your old website was in the first position in search results, then it is logical to demand the same from the new version of the site.
A/B testing helps deal with goal setting. Even before developing a new design, you can change some things on the old website and see what changes in user behavior. The absence of such tests can lead to the fact that obviously unsuccessful decisions will be included in the redesign.
5. Find A Good Web Designer
The last step to getting the redesign of your website is to find a professional that you trust. It can be a freelancer or a UX/UI team. The important thing is that you have excellent communication and find it comfortable to work with each other. If your team understands your wishes and business goals, then you are already halfway there to success.
Final Thoughts On A Website Redesign
Even after completing all the steps described in this article, work on the redesign should not end. You will need to interact with users every day to evaluate their behavior and interactions with new interfaces.
Perhaps some solutions that seemed successful will have to be quickly reviewed to change the texts or design on specific pages that were incomprehensible to users. This is a normal process that you need to be prepared for as a business website owner.
