Are you looking to hire a digital advertising agency but are not sure where to start? You are on the right track seeking a digital marketing agency to improve online advertising. If you hire the right digital ad agency, it can do wonders for your website and your company as a whole.
Digital marketing agencies offer businesses many benefits. Read on to discover how to hire a digital advertising agency.
Why It Is Important
Since you are here, you probably are already well aware of most of the benefits of a digital advertising agency. But there may still be a couple of factors that you are not so familiar with. How much do you know about search engine optimization (SEO)? It is the act of intentionally setting your website up to become the highest search result possible within your industry.
It is critical to hire an agency that specializes in this. It takes a lot to effectively create and implement an SEO strategy. Many companies like to outsource this type of marketing. It is definitely something you should do if you want help creating more traffic to your website.
Here are a few reasons why search engine marketing is so important for your company.
Organic SEO
Hiring a digital advertising agency is a quick way to naturally boost your SEO. There are plenty of gimmicks out there that like companies to spawn interest. But ultimately, most of those tricks are not a sustainable or organic way to do this. The right agency will put strategies into place that generate organic optimization, so you can reap the benefits long-term.
Google Ranking
To effectively build a strategy for search engine optimization, you have to have a working knowledge of how the Google ranking algorithm operates. There is a lot that goes into this. Some marketing-savvy business owners may enjoy taking the time to research it. However, if you are like most people. You do not necessarily have the time or drive necessary to effectively research and learn everything you need to know about Google's search engine algorithm. So, it is important to hire an agency that not only knows how it works but how to play it to your advantage.
Google EAT
A large part of this algorithm is the Google EAT guidelines. You may already know what this is. But if you do not. It is simply one of the guidelines that Google uses to assess your company’s website and determine how accurate and trustworthy your information may be.
In SEO you must know EAT is an acronym that stands for Expertise, Authoritativeness, and Trustworthiness. Under each letter of the EAT assessment, Google has a specific way to analyze your website for its relevance. For Example:
● Expertise means that they look for correct information based on the sources you have cited within your articles.
● Authoritativeness means that they look for your credentials and reviews to make sure you are already a trusted business
● Trustworthiness takes it a step further by checking for an SSL certification.
An agency can help you use this system to your advantage by providing the right advice and creating content that follows that advice.
What To Look For In A Digital Ad Agency
So, now that you have even more of an idea of how a digital advertising agency can help you gain website traffic, it is time to take a deep dive into what you should look for in an agency. Obviously, everyone has a variety of needs, and every agency has a variety of things that they offer. So, here are some of the more essential things to look out for.
Content Writing
Your digital advertising agency must offer detailed and high-quality content writing. The content that you post on your website is possibly the most important part of your SEO pursuit. Here is why.
The quality of your content matters. It is not enough to just get people to view your content. You want them to be hooked once they do. If you have high-quality content, people will find it, share it, and keep coming back to it.
Next, there must be a proper use of keywords and article length within your content. An agency should be able to research your industry, determine the keywords, anchor texts, and hyperlinks that you should use, and implement it into the content that they write for you.
Finally, your agency should provide you with clear content titles, meta descriptions, and URLs that are industry appropriate and helpful for your SEO.
Positive Customer Testimonials
Always check the agency’s website for customer testimonials. If they haven't posted any testimonials, or if their testimonials are from smaller companies, then they may not be the best option for you.
Industry Success
Finally, always do some research on the success of the digital agency. Make sure that they have actually helped companies with search engine optimization before. An advertising company probably will not do you any good if they have not been able to help other companies.
Get Started With A Digital Marketing Agency
So, now that you know why a digital advertising agency is important and what to look for when hiring one, it is time to get started. Do your research, find an ad online agency that fits these criteria, hire them, and sit back while your website gets more traffic than ever before.
