3 Top Digital Marketing Trends

top digital marketing trends

Businesses in the United States spend over $350 billion on digital marketing campaigns every year. A successful digital marketing campaign can expose your brand to thousands of new customers. As the modern economy begins, now is the time to start plotting out your digital marketing strategy for the New Year. Before you start to make important decisions regarding how to approach marketing your business online, you need to find out more about trends in the industry. Digital marketing in the age of Web 3.0 means you need to be on top of your game.

The more you know about these modern trends, the easier it will be to develop a winning digital marketing strategy. Here are 3 top digital marketing trends you need to watch out for. 

1. Consumers Love Marketing Videos 

Over the past few years, there has been a definite shift from the written content to more visual content like videos. This is because the average consumer is far more likely to sit and watch a video than they are to read a lengthy written blog post. If you want to create a customized SEO approach that actually produces lots of high-quality leads, then incorporating video into your existing approach is crucial. 

As you start to develop videos for your audience, you need to consider what type of content they react to. You also need to focus on keeping your videos short and to the point. Developing a script is a great way to stay on track and avoid rambling during the creation of your marketing videos. 

2. Voice Search Continues To Grow In Popularity 

Modern consumers are always looking for technology designed to make their lives easier. This is why voice search has become extremely popular in the last few years. Voice search technology allows consumers the option to use their own voice to look for things on popular search engines like Google. If you want to take advantage of the popularity of voice search, then optimizing your content for this type of search is vital. 

Using longer and more conversational keywords is a great way to accomplish this goal. You also need to develop a detailed frequently asked question (FAQ) page for voice search users. By doing this, you increase your chances of showing up on the results pages generated for voice search users. If you aren't optimizing for voice yet, your business is leaving money on the table.

modern digital marketing trends

3. Don’t Ignore The Power Of Influencer Marketing 

The average person spends a lot of time on social media. Platforms like Instagram and Facebook have billions of registered users. When trying to attract attention to your brand or show consumers your products or services are legitimate, you need to consider using influencer marketing. Social media influencers have large audiences of dedicated fans. 

If you can convince a popular influencer to tout the benefits of your products and services, you can grow your audience in no time. Before you approach an influencer to help you out, you need to find out more about their reputation and the type of content they produce. Ideally, you want to choose an influencer that appeals to your target demographic. Macro influencers can be quite expensive, so you may want to hire proven micro-influencers or nano-influencers to get the most value from your influencer marketing campaigns.

Convincing a popular influencer to post about your business will require some persuasion. Offering an influencer free product to review is usually a good idea. You also need to realize that popular influencers receive tons of messages from business owners. This means it may take some time to get a response from them. Instead of giving up, you need to be patient when trying to find an influencer to work with. Finding the right brand fit with influencers is a crucial part of a modern digital marketing strategy.

Digital Marketing Content Conclusion

Now that you know more about the marketing trends to look out for in the New Year, it is time to start planning out your digital strategy. With the help of seasoned marketing professionals, you can expand the online reach your business has.

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