Many things have changed since then, but one thing that remained constant is the need to be adept in the online business. The eCommerce industry is continuously growing and now a trillion-dollar industry. As small and big companies transition online, eCommerce experts are becoming essential.
In this article, you’ll learn what an eCommerce expert does and what you need to know to become one.
The Role Of An eCommerce Expert
An eCommerce expert is someone responsible for the design and implementation of a digital marketing strategy. Using all available marketing channels, this digital specialist will help promote online businesses’ products and services.
Take for example, the overview of Ecom Warrior Academy, the company of one of the leading eCommerce experts — Matthew Lepre. Imagine you’re a business owner who wants to sell online. You want to build an online store but don’t know where to start or how to do it.
An eCommerce specialist helps eCommerce businesses optimize their marketing strategies to increase product sales, including but not limited to:
● Website marketing and management
● Increasing rankings and search traffic through SEO
● Optimizing product and landing pages to increase sales
● Running paid campaigns on Facebook, Google, and other channels
● Dealing with different email marketing funnels
How To Become An eCommerce Expert
To be an expert in eCommerce, it’s crucial that you completely understand the industry’s processes and procedures. There are certain knowledge and skills that you need to develop, such as:
1. Technical Skills
There’s no need to be a technical genius to run an eCommerce site. However, you still have to familiarize major eCommerce platforms like Shopify, Magento, and WooCommerce.
To make simple changes to your site, you should at least be able to use an online text editor and have basic HTML knowledge. Understanding the difference between hosting types and being able to resize photos can also come in handy. There are plenty of technical problems that you can encounter when running an eCommerce store, that’s why you must solve them on your own to reduce costs.
2. Copywriting Skills
Copywriting skills for eCommerce are slightly different as they require you to have a unique style of writing and a different perspective. Make an effort to learn how you can write effectively for your website to come up with product descriptions that attract customers.
Although you have an option to hire an SEO writer, this would mean additional costs. However, if you decide to do so, make sure the person you hire has a firm level of knowledge and a high level of understanding of writing content for eCommerce.
3. Marketing and Sales
Although you don’t have to be a marketing expert, you still need to have a firm understanding of different internet marketing concepts. You need to grasp what your potential customers want and discern margins to ensure your online business stays profitable.
4. SEO (Search Engine Optimization)
Online business can’t thrive without good SEO. If you don’t have a good deal of knowledge about SEO, it’s best to find an SEO expert you can trust. Choose someone who can help your website stand above competitors and fill it with high-quality content to attract customers continuously.
By having good SEO content on your website, you attract a high volume of customers and help your site rank up in organic search results of search engines such as Google. This doesn’t only increase your website audience but also converts more relevant customers, thus improving your website and business performance.
5. Paid Advertising
Even if you already have an SEO expert and start ranking on organic searches, you’ll still need pain advertising. As an eCommerce expert, you’ll need experience with different paid advertising platforms like Facebook, Google AdWords, LinkedIn, etc.
It’s much easier and cost-effective if you become AdWords qualified yourself since PPC or Pay-Per-Click is something you’ll need ongoing help with. For more information regarding Google Adwords Certification, visit this page.
6. Merchandising
Picture what’s inside a lavish department store: spotless shelves, sparkling LED lights illuminating the aisle, and a well-stocked display of luxury products. Does it look attractive? As an eCommerce expert, you’ll need to create that kind of ambiance in an online setting.
More than SEO, your sales also depend on eCommerce merchandising. You need to make your products appear real (virtually) before your customers can order and tough them. This is where your digital artistry comes into play.
7. Distribution
Before you start an online business, you must have an in-depth understanding of the distribution network and how it works for your online store business. This is crucial for an eCommerce site as you need to make sure your goods or services get delivered to your potential customers fast and at the least possible price.
8. Analytical Skills
Once you’re done setting up your website, you need to analyze and check if it’s working efficiently. To do this, you have to be familiar with analyzing software such as Google Analytics to see the areas of your online shop that need improvement.
The Success Of Your Business Relies On E-commerce Expertise
If you don’t have the luxury of time to learn all about eCommerce, you always have the option to outsource the role and hire an expert to work on your site. But if you decide to do so, do your research first and make sure to hire an e-commerce specialist with a wealth of knowledge and good feedback from previous clients.
Hire the best e-commerce experts — your business success depends on it.
