Social media has greatly influenced different aspects of life. Everywhere you look, you see signs of social media presence. Take a look at posters, chances are, there is going to be a logo of either Instagram or Facebook on where to follow a product, brand, or business.
Like it or not, social media has become a crucial part of everyday life. So much that more than half of the population has some kind of social media account. As a result, the online community is slowly resembling the real world.
What Does This Mean?
If you are running a business, marketing in the social media world is as effective as the real world. So, it would be just as logical to make investments in social media marketing. Passing on the opportunity would translate to a huge potential market lost.
Every business has different levels of dependency and susceptibility to social media. For example, a grocery business is not as strongly affected by the benefits as opposed to a restaurant.
In this article, let’s take a look on the side of hotels. Let us answer the question, whether or not you should be concentrating on your social media presence. Is it worth it and is it going to be catastrophic if you don’t take the shift?
Social Media Is Strong On The Visuals
Take a look at Facebook and Instagram, what do they have in common? If there is something that you are commonly seeing, those are photos. People are more susceptible to them. Not only are they enticed by a great photo, but they also want to recreate it.
When people are in search of a hotel, one of the key things they look for is aesthetics. This is a place for them to rest and relax. For them to do that, the place must be appealing to the eyes. With that being said, social media and hotels strongly go together.
You are able to build up your portfolio of photos in social media. The more there are, the more enticed your potential customers will be.
Be Able To Build Trust And Customer Satisfaction
Social media is a platform to communicate. You don’t just get to post stuff, but also receive messages, comments, and posts from both current and potential customers. So, you have a medium which you can take advantage and put in your favor.
One of the biggest things that people look for in a business is reliability. People are constantly questioning whether or not they are what they market to be. Everything can look good on paper but you later end up greeted by disrespectful staff and a management that doesn’t do anything about your complaints.
What does that have to do with social media?
Social media is a platform that allows for transparency. Prior customers can post about their experiences on a hotel’s page, put comments, and reviews. All of that is for your potential customer’s eyes to see. Right there and then, they can evaluate whether or not you are a trustworthy business.
What do you do with negative comments? Do you ignore or respond as a professional business? If yes, then you just built up your trustworthiness. People reading what prior customers have to say don’t need anything else. They have their unbiased statement and your response to prove how you deal with customers.
Potential For Reach Is Limitless
If you are not marketing in social media, where do you go? You are most likely opting for physical mediums such as posters and banners. While they can put your name out there for people to see, their reach is limited. This type of approach is only for the people who get the opportunity to pass through your physical marketing mediums. Who are those? People who are just nearby.
Your customer market as a hotel is not just people who are around your area. If anything, your biggest customer base is people far away. Nobody lives in a city and thinks to stay in a hotel in the same city. It is always people who are coming from different places. In this regard, your physical mediums are not as completely effective as you thought.
The question is, how do you get reach that spreads through continents? Anything that is on the internet. Just like any online marketing approach, you get to have people from the deepest depths of the world see what you offer. Though, also keep in mind that it is not just about being seen, but how enticing you can be. Do it right by getting yourself some social media marketing for hotels.
Additionally, in social media, those who get to see your posts can share and repost your marketing materials. As a result, the marketing is not solely up to you, but others get the opportunity to be a part of it without even knowing that they are taking part in a series of domino effects.
Let’s Wrap It Up
As you have read, there are three things that social media marketing for can do for your hotel. It builds your brand, builds you trust, and gets you known. What else can you ask for? Everything important to the success of your business is there. The three core concepts wrapped up in one single approach package.
