How To Create Engaging Social Media Content

how to create engaging social media content marketing

Social media content creation is not as easy as it may sound. The biggest brands hire professional content creators and pay them a lot of money. The competition on platforms like Instagram and Facebook is rough in certain industries. 

However, if a brand wants to establish itself as an authority and attract new customers regularly, social media presence is necessary for digital marketing strategy. 

So how does one create engaging content? Is it enough to just look at other channels and copy them? Well, that is one of the options, but it will not get you too far. No, there are more that goes into coming up with interesting social media posts. The tips below should give you some great insights on increasing social selling post engagement. 

Tip #1 – Engage With Your Audience 

Take one piece of advice before you start. It is important to reply to the comments of your followers. Do not leave them hanging, particularly if a post is not receiving that much attention. 

Few comments mean that you should not have problems replying. And if more followers see that you are leaving a comment, they will participate and boost the engagement rate of a post. 

Besides, by communicating with your followers, you show that there is a real person behind the profile, making you more relatable. 

Tip #2 – Emphasize Video Content 

You must have noticed how Instagram and Facebook have been pushing video content for a while. Videos are easier to digest, particularly when you compare them to walls of text that some brands publish regularly. 

Hiring a professional video creator is probably the best option unless you know someone who is willing to learn the craft from scratch. If so, finding tutorials and inspiration should not be an issue. 

You can even use a video downloader and save videos directly on your devices from other platforms and use them as inspiration or a template to learn to edit. 

Tip #3 – Organize Giveaways 

Giveaways receive a lot of engagement on social media. People are eager to share and like posts if it gives them a chance to win free stuff. 

You can also use something like a vocal remover to create a more appealing post and add background noise, voices of celebrities, and other gimmicks. Sure, a static post with an image and a text work as well, but you should not be afraid to try new things and see whether a different type of content offers more engagement than usual. 

Tip #4 – Collaborate With Influencers 

Brands rely on influencer marketing a lot. You can publish a post with a social media celebrity advertising your goods or services. 

Seeing a familiar figure in a picture is a good way to attract extra attention. Moreover, you can expect an influencer to share your content on their newsfeed as well. That should bring even more traffic to your post. 

Tip #5 – Use Stories Feature 

Instagram and Facebook have the stories feature. Stories disappear after 24 hours. This restriction may seem like a disadvantage for social media marketing, but the reality is quite different. 

Stories provide an excellent platform to tease upcoming news, share behind-the-scenes footage and other exclusive content to gain the attention of your followers. If your stories are interesting, people will not want to miss them, and they will look forward to your next update. 

Tip #6 – Share Interesting Articles 

When you are struggling to come up with content ideas, or believe that you will not make the next piece in time for your regular schedule, look for interesting stuff you can share. 

It can be articles from authority publications, social media posts of other channels (though you should not give attention to your competition), links to upcoming events, and other types of content that your audiences may find interesting. 

Tip #7 – Post GIFs, Memes, And Illustrations 

Is there a simpler type of content than GIFs, memes, caricatures, and illustrations? Probably not. However, it still works, particularly among younger audiences. 

The internet culture has developed and reached a point when funny and sometimes nonsensical posts get more attention than well-researched studies. 

If nothing else, posting memes and GIFs will introduce some variety to your content. In case it does not perform as you have hoped, you can go back to what has been working and abandon this idea. 

Tip #8 – Try User-Generated Content 

User-generated content should work if you do not abuse the system and post it too often. You can announce a contest of sharing the best submissions from your followers. 

For example, if you run a photography account, ask them to send the best pictures they have snapped. Not only will you attract interest, but you will also have extra content to publish on your page.

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