DIY Marketing: Should You Hire an Advertising Company?

should you hire an advertising company hiring marketing agency

When it comes to developing a marketing plan for your business, the stakes are high. 50% of small businesses fail within their first five years, and after ten years, only one-third of companies remain. 

The inability to attract new customers through effective marketing is a leading cause of failure for many businesses. This, in turn, causes some of them to look for outside help. 

But is working with an advertising company really worth it, or are some companies better off trying to do it all on their own? Keep reading to learn about whether or not you should hire an advertising company to help you with your marketing endeavors. 

Digital Advertising Companies Have More Experience 

Whenever you work with an agency, you get the perk of working with people who have experience across different mediums and platforms. This allows them to better navigate the process, and ultimately, create a more successful ad campaign. 

In the vast majority of instances, a business owner just isn't going to be as well-versed with the different advertising options they have to choose from. The same goes for media managers and account executives. 

On the other hand, an ad agency will be able to determine the best and most effective strategy to take. 

You Save Time 

Working with experts who know how to navigate the world of advertising means that you don't have to do everything yourself. This prevents tedious marketing decisions from bogging you down. 

Most business owners have enough on their plate, and although they might oversee the marketing process, they shouldn't have to worry about every tiny detail. 

When you work with an ad company, you get to focus on the tasks that are important to you and your business. This prevents your productivity from taking a hit. 

Agencies Provide You With Expert Advice 

When you work with a newspaper salesperson or a radio account executive, they're going to do everything they can to convince you to advertise on their medium. On the other hand, ad agencies provide you with objective advice. 

Marketing agencies will be able to take all the factors into account to determine the best course of action for you and your business, without letting their own personal desires get in the way. 

In fact, most advertising companies work off of commission, so if the marketing campaigns they launch don't turn out well, they don't make money. This encourages them to do as good of a job as possible. 

Read more here about one advertising company that makes it their mission to help the companies they work with. 

If You Crave Success, Go With an Advertising Company 

While some companies may think that they have what it takes to successfully launch their own marketing campaigns, the majority of businesses will be better off working with an advertising company. Working with an ad agency provides you with a level of expertise that's hard to beat. 

Do you now have a better understanding of why working with online advertising companies can be a good idea? If you do, make sure to take a look at some of our other blog posts for more guides and tips on ad agencies and marketing firms.

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