How to Budget Google Pay Per Click Ads

how to budget for google pay per click ads ppc adwords

Did you know that brand awareness can be increased by up to 80% with Google paid ads? If you are looking at jumping on the Google pay per click ads but are concerned about your budget, you are in the right place. 

Keep reading to learn how to budget for Google PPC ads and not break the bank. 

Determine Your PPC Budget 

The first thing you will want to do is figure out what your initial Google Ads budget will be. Determine what you are willing to spend in your first quarter of using pay per click ads. Asking yourself the following questions will help you clarify what you can spend: 

• What is my competition spending on ads? 

• How do Google ads fit into how I am currently marketing my business? 

• How much will costs per click be for the keywords that I am bidding on? 

• What key performance indicator matters the most to me? 

When you can answer each of the questions above you can then go more into the types of campaigns and the optimization. Having a budget will also allow you to hire a reputable company that understands how to run PPC ads and get results. 

Set Your Max Daily Ads Budget

Once you have your budget figured out then you can set your maximum daily budget for your campaign. For example, if you decide that you can spend $150 per month and feel comfortable with that amount, then your max budget per day would be around $5. 

Enter that amount into your average daily budget to make sure that you do not end up spending a lot more than you can afford. 

Start With a Single Keyword 

When you are working with a small budget you can start with one specific single keyword instead of paying for multiple keywords. This will keep you from spreading yourself too thin. Make sure that the AdWords keyword you choose is as specific as possible. 

The more specific you are then the cheaper your costs will be with each Google AdWords ad. This equates to producing a lot more for a lot less money. If you are not sure what keyword to choose, look for a keyword that has medium volume or traffic, that has low competition. 

Then do a search and look at the results that match the intent to see what your competition would be. You can use a tool like Google Ads Keyword Tool when you are doing your keyword research. You will be able to see the bidding estimates and other useful information for your Google Ads PPC campaigns. 

Feeling Like a Google Pay Per Click Ads Pro? 

Now that you know the ins and outs of Google pay per click ads, you can make informed decisions when you are setting up your own AdWords campaigns. Remember to contact the pros if you are not feeling 100% confident running Google AdWords PPC ads on your own.

Official Bootstrap Business Blog Newest Posts From Mike Schiemer Partners And News Outlets