Few things can frustrate entrepreneurs more than marketing their businesses! If you've felt this way, we can't blame you! You spend a lot of time on your product or service and then you spend time and money advertising it.
Advertising your business and what it offers is a great challenge. You can never be sure that your advertising efforts will convert into sales.
So what can you go about this?
You should opt for free advertising apps. These will take up your time to create advertising campaigns. But you won't have to worry about risking your company's finances with these marketing applications.
Here are the top 6 free advertising apps you should consider to market your business online fast.
1. Canva
Graphic design is crucial for creating your advertising campaigns. These can be used to showcase your business with traditional and online marketing. You can use graphic design to convince your audience why they should engage with your business.
Canva offers a free graphic design tool for businesses. After you sign up for a free account, you can create image ads with a variety of templates.
For example, you can create images to fit on your Instagram profile. You can also create advertising banners that can fit on Facebook or classified ads websites. You can also create flyers, brochures, posters for printing out.
Canva is very simple to use and can create stunning ads within a few minutes. You don't need any graphic design experience to use it.
2. Google Analytics
You need to have a service that analyzes your marketing efforts. Google Analytics lets you track your websites and social profiles. It will provide you with the information you need to assess your progress.
For example, you'll see how many visitors you get each month. You can see which webpages get the most visits, and which ones get the least visits. You'll see the demographic breakdown of your audience.
Google Analytics helps you plan your marketing strategy. It will help you plan ahead on how to improve your marketing campaigns. If you ever decide to hire a digital marketing agency, you can present them with your analytics reports. This will help them get an idea of how to create marketing campaigns for your brand.
3. Buffer
Some of the best advertising apps include social media schedulers. These are apps where you can create social media content and schedule when it will get posted. You can schedule posts on multiple social media platforms.
While there are many such apps, we think Buffer is the best one you can try. It's been approved by all major social media networks and that partnership has stood the test of time, something a lot of social media schedule post and auto-posting can't say these days. Buffer works on your desktop and has a mobile app for iOS and Android devices.
Buffer is easy to use and doesn't require any technical knowledge. As a result, it's popular for both new entrepreneurs and seasoned business owners. You can also find many great tips for free advertising on their Buffer blog.
They are also renowned for their excellent customer service. This is a service that cares about helping brands promote themselves. Once you set up your social media platforms, make sure you sign up for Buffer.
4. Instagram
You should promote your brand on as many social media platforms as possible. However, Instagram is one of the best ways to advertise what your brand sells. As it's a simple app to use, you can expect users to spend time scrolling through your feed if they like your content.
You can use Instagram to share simple content such as graphic ads. You can also create short video ads and share them as "Reels." If you want to elaborate on your brand or even create infomercials, you can share them through the IGTV feature.
Make sure you familiarize yourself with the guidelines of Instagram marketing. Instagram also has a built-in analytics service and offers many features for creating ads. If your company sells physical products, you can also use Instagram to create a catalog of your products.
5. Yelp
You want to make sure that your brand has a great online reputation. Yelp remains the most popular review website. You want to make sure that your brand gets added to Yelp.
Once it is, you want to make sure that it has as many positive reviews as possible. Potential customers will likely look through your Yelp profile before they consider engaging with your company. If they see many negative reviews, they might never return to your brand again.
Make sure to encourage your satisfied customers to write reviews on Yelp. You can offer them incentives such as discounts if they write reviews. If you find negative reviews, take the criticism as constructive feedback. Use it to improve your brand.
If, however, you find that the criticism has no basis and is libelous, you should dispute such reviews with Yelp. Having negative reviews that have no basis will cause irreparable damage to your company's reputation.
6. Carrd
You have to create landing pages for your products/services. These are the best ways to promote what your brand sells. These are single-page websites that discuss a product/service in detail.
When a customer reads your landing page, they'll get a better idea of what the product/service is. They can also read client testimonials and buy the product directly through the landing page.
Carrd is the best free advertising app for creating landing pages. It doesn't require any technical knowledge. It lets you create visually stunning landing pages to promote whatever you're selling.
You can also use the Carrd advertising app to promote your other social media profiles. You can use it as a landing page to garner subscribers for your email newsletter.
These landing pages are also optimized for mobile devices. As such, Carrd ensures that your brand reaches as many internet users as possible.
Try These Top Free Advertising Apps Today
Now that you know the best free advertising apps, you can use them to promote your brand. Make sure you spend the time to learn how to use each of these marketing apps.
Once you master these free advertising apps, you can expect to increase traffic to your brand and improve your sales. You'll see continued success with your brand without having to break your bank!
