The Best Digital Marketing Software and Tools That Are Actually Worth It

best digital marketing software tools

If you run a business, you should know that implementing an online marketing strategy is key to draw traffic to your website and to spread the word about your products and offerings.

In today’s changing online landscape, there are new digital marketing software and tools to use to help businesses attract customers. With so many to choose from, it can be overwhelming learning which tools are useful, and which aren’t worth looking at.

We’re here to help with your digital marketing software program decision-making process. Here’s our pick of the best digital marketing software and tools that are actually worth it. 


1. HubSpot

The HubSpot solution is a powerful inbound marketing tool that helps businesses grow their brand without any compromises. The solution was founded in 2006, and the company has since raised a whopping $35 million. The tool boasts more than 56,000 customers living in over 100 countries, offering integration with over 200+ apps.

Use the marketing apps for all sorts of activities such as blogging, social media, lead management, and marketing analytics. The included CRM is completely free for users too. This is because the company believes that every business must have a cohesive view of its customer database.


2. MailChimp

The MailChimp tool is one of the most popular solutions on the market for email marketing campaigns. Specially created for small and start-up businesses that were unable to afford premium solutions and high-end services, today MailChimp has over two million users. That figure grows by around 6,000 users every day.

The tool was first created as an email marketing solution. However, now it functions as an all-in-one marketing system for many types of businesses.

MailChimp is super easy to use, and marketers can create and customize emails for specific marketing campaigns. The solution offers an interactive and intuitive interface that makes it simple even for complete novices to start creating emails from scratch.

Features included are analytics, A/B testing, spam filter diagnostics, and geo-targeting. With the analytics, users can track the traffic gained from campaigns and can use the data to alter email designs for the next email.

MailChimp provides multiple integrations with other SaaS companies if needed. It’s a particularly useful solution for email drip campaigns too. While Mailchimp was once just an versatile email marketing platform, it's now one of the best digital marketing software programs as a full suite.


3. Google Analytics

Google Analytics is a must-use tool for any digital marketer. It functions as a web-based analysis solution offered by Google and it helps people to track website reports, traffic, and conversions.

With the data collected, users can discover what’s working for their website and what’s not, giving them guidance on how to achieve their goals.

Google Analytics also integrates with Google AdWords. This is so users can also promote their products and services to capture sales and grow their business.


4. Yoast SEO

Yoast SEO is a free plugin to use with WordPress, but the paid premium plans are very popular too.
The tool functions with both the Gutenberg and the classic editor within WordPress. It helps users optimize content to rank higher in search engines like Google.

Yoast SEO will help you select cornerstone content, choose focus keywords to help your website rank, create individual content URLs, and produce internal links, plus so much more.

The tool will also assess page readability and offers a Flesch reading ease score so you can make the suitable edits to make the content more user-friendly. The plugin is updated to mirror Google’s algorithm every two weeks, making it super-simple to stay up to date on your website’s SEO.


5. Marketo

Marketo software is one of the most popular and established marketing automation services out there. In 2012, the brand produced revenue up to the value of $58.4 million and was recently listed on NASDAQ.

The tool works to make it easy for users to launch and manage marketing campaigns of all kinds, offering everything from tools for automating inbound marketing, lead management, social media marketing, analytics, plus more.

For a smaller and more focused alternative, this marketing automation service allows you to multiply the efforts of your marketing strategy by employing complete automation to foster your leads throughout the whole customer journey. Use Sangfroid Marketing Studio to help you spend less time on the tedious jobs and more time on closing sales.


6. Slack

The Slack service is one of the most used communication platforms in marketing today. It features channels used for certain information and data, so business discussions won’t get cut off in the middle of an important meeting.

Use Slack to focus collaborations and workloads smoothly between employees and teams, helping work get finished more consistently.

Slack is also a fantastic tool for networking and meeting like-minded folk working in the digital marketing space, while also giving you the freedom to join or leave channels as and when you please.

As Slack is so popular in business, it offers plenty of integrations with other tools. Make the solution even more powerful by utilizing the A/B testing, analytics, sales and customer support bots, and new customer and transaction notifications.


The Best Digital Marketing Software Available

Ultimately, the goal of every business is to attract customers, engage them, offer quality products, and then retain those customers as loyal clients. By using digital marketing software such as the solutions listed, your business is more likely to thrive online, gaining those loyal customers you desire.

In time, your brand is bound to flourish with help from such useful online tools and top digital marketing software.

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