Mobile video consumption rises by 100% each year. That means that we’re obsessed with video - and what better way to market your business or your product than with a video.
Creating a marketing video can be quite a costly affair, though; however, the technology to make great videos has become more accessible in recent years. Budget videos are within the grasp of anyone who wants to make them.
So, do you have what it takes to run your own video production?
This article will share the five frugal steps to creating a low-cost film for marketing.
1. Plan Everything
The three stages involved in making a video are pre-production, production, and post-production. Without the pre-production phase, there would be no video to speak of.
The first thing that you need to think about is why you are making the video in the first place. What do you hope to achieve through making the video?
Nail down everything before you start making your video. This should include your script, the storyboard, where you’ll shoot the video, who will be in it, and what they will wear.
2. Make an Animation
Making a live-action film can be very costly. Not only do you need to think about the video production costs such as hiring or buying the camera, but you will also need to pay for actors and use a studio.
An alternative might be to use animation. You’ll save on lots of production costs.
3. Use Students
One of the best ways of getting a free or inexpensive cast and crew is to use students. Many college or university students studying media would jump at the chance to gain experience creating marketing videos.
A lot of students would happily offer up their services as an opportunity to build their portfolios.
4. DIY
Your marketing video needn’t be complicated. Some of the best videos can be shot using just a smartphone camera.
You could opt for a marketing video that is made up entirely of footage provided to you by your customers. Get your customers to provide a review of your products or service or your entire business. Seeing customers talk about your products or your business is marketing gold.
5. Keep Your Videos Short
The length of your video is important to your budget. A two-minute video will be much cheaper to produce than a ten or twenty-minute video. Viewers often have a shorter attention span anyway, so having a short video will make it ideal for the viewer.
Of course, the length of the video will need to match the platform that it is on.
Budget Videos Don’t Need to Scrimp on Quality
When it comes to making budget videos, you can produce something that is both professional and engaging without needing to break the bank. All you need is a smartphone, some video editing software, imagination, and creativity to get the job done on your vid marketing.
