Videos account for around one-quarter of all Internet traffic and this number is expected to triple by 2022. If you want your online presence to matter, the easiest way to gain relevance with your target audience is by using video marketing.
Think you can't afford to add video marketing to your company's ad campaign this year? The big business benefits of a video marketing campaign go far beyond the cost of production.
Here are 5 ways your investment in video marketing is worth the effort.
Benefits of Video Marketing
The benefits of video marketing apply to brands that employ professional, engaging content that speaks to their audience's needs. Guard against sales content that doesn't help customers solve a problem.
1. Videos Tell Your Story
Product videos are a game-changer. Many prominent YouTube stars got their start with unboxing and tutorial videos showcasing a wide range of products.
Walk potential customers through an unboxing that reveals what they should expect when receiving and assembling your products. Show examples of real-life use and ways to troubleshoot issues.
2. Videos Boost SEO
Videos market your products and boost your SEO at the same time. SEO, or search engine optimization, includes strategies to get your website and brand presence to the top of search results.
If your business listing appears high in relevant search results, you'll attract more traffic to your website. The number one position in Google gets 33 percent of all traffic.
When your customers use these search terms, the videos make your site more likely to appear in search results than if you only relied on photos or text to tell the story.
Resize your video for free to avoid web pages that look cluttered. The goal is for any added video to flow with the existing page design.
3. Videos Make You Credible
One way to establish yourself as a thought leader is to create video content that teaches customers how to solve their own problems.
Studies show that customers are more likely to trust a brand with a face and personality attached to it.
4. Videos Increase Sales
Trust is the key to increasing sales especially if your business is new. If you cringe at the idea of an on-camera interview, use customer testimonials to tell your story instead.
Research shows that around 64 percent of people make a purchase after watching a video on social media.
5. Videos Help You Through a Crisis
Bad press happens. You can't always control an outbreak of foodborne illness or predict a safety recall of your products, but you can control how you respond to it.
Chipotle's "Scarecrow" video series helped bring attention back to the brand's sustainability promises after a 2014 PR crisis.
Importance of Video Marketing
No matter how large or small your business, it's hard to ignore the benefits of video marketing. Video marketing brings the opportunity to steer customer perspectives and show, rather than tell, why your company outpaces competitors.
Use video marketing to increase your bottom while gaining market share.
For more information and business tips on the benefits of video marketing, visit the Digital Marketing section of the Bootstrap Business Blog right now!
