Especially if you’re a fairly new business, chances are that you can’t spend a lot of money on Black Friday marketing. If you’re not able to spend a lot of money, then, how are you going to make sure you’re getting the most out of Black Friday? After all, Black Friday 2020 is looking to be even better financially for businesses than it has been in previous years. These low-cost tips can help your business get ready for Black Friday.
1. Alter Your Return Policy For The Holiday Season
Well-known retailers often extend their return policy for the holiday season, typically allowing up to about a month after Christmas for returns. You might want to look at retailers like Amazon and Walmart to see how their return policies have changed for the holidays. Matching or even exceeding these return policies can be a good way to get customers’ trust.
2. Offer Exclusive Deals For Online Shoppers
If you have a storefront, you probably don’t want it to be completely swarmed on Black Friday. Especially with the COVID-19 crisis hanging over many people’s heads, you may need to restrict access to a certain number of people in your physical store. Offering exclusive online deals may convince some people to purchase online instead of coming in physically.
3. Add Discounts During Off-Peak Hours
One potential problem you may experience is having a lot of shoppers come into your physical store during certain hours, then having your store be nearly empty during other hours. If you offer additional discounts during those off-peak hours, you may be able to take some of the strain off the high-traffic hours and move it onto the low-traffic hours.
4. Make It Easy For Customers To Find Your Black Friday Sales
When you have a website, you need to make it extremely easy for customers to know that you’re offering Black Friday sales and to know what sales they are. You might want to add a header to your website where customers can click to go directly to all Black Friday discounts and deals. Remember, many visitors will be looking for Black Friday deals immediately, and you want to be able to offer them.
5. Run A “Practice Black Friday Session” With Employees
Especially if you have a physical store, chances are that you’re going to end up with a lot of customers on Black Friday. New businesses might not be prepared for this significant increase in customers. A week or two before Black Friday, you might want to run a “practice Black Friday session” where you have your employees check out many orders very quickly so they can become used to the process.
6. Be Active On Social Media
Social media is one of the best ways to get your name out there. Especially if you’re not able to invest a lot of money into marketing, social media can give you opportunities for marketing that don’t require a lot of investment. Make sure you’re always collecting more fans on social media year-round and don’t be afraid to use your social media presence to drive sales during holidays.
Conclusion
As you can see, you don’t really need to spend a lot of money to get a lot out of Black Friday. If your business is able to institute even a few of these ideas, you might be able to maximize your Black Friday business opportunities, allowing you to really profit off Black Friday 2020. And don't forget about maximizing marketing and sales for Small Business Saturday or Cyber Monday as well!
