5 Essential Steps to Creating a Video to Market Your Business

steps creating a video market business

Did you know that Cisco predicts 82% of all internet traffic in 2022 will be video content? 

This is a huge number of people watching video and you should make sure that your business gets ahead of the trend as soon as possible. 

Making video content is already a very popular marketing strategy for businesses which is why you might be wondering exactly how to go about creating a video. After all, video content is an awesome way to engage your audience and promote your brand. 

Keep reading for our guide on five essential steps to creating a video to market your business. 

1. Define Your Goals and Objectives 

When you're thinking about how to create a video to help promote your business you need to decide what your goals and objectives are. 

Will you be promoting a specific product? Are you trying to gain more followers or create brand awareness? Do you want to create a better relationship with your clients? 

There are plenty of different reasons why creating a video can help out your business. The list of reasons can go on for miles but narrowing down your goals is important. 

Making a video for the sake of making a video is a waste of time and money. You need to create a clear focus on why you're creating the content in the first place before moving onto the next steps. 

One of the best ways to figure out what your goals and objectives are is to ask yourself what you want people to do once they've finished watching your video. 

2. Decide What Your Video Will Be About 

Now that you know why you're making a video you need to know what the elements of a video for your business are going to be. Essentially you must use your goals to determine what the video will be about! 

Most people don't want to watch an advertisement for your products or services and they certainly aren't going to engage with it. Unless your goal is to create an ad, then try to get a bit more creative with ideas for what your video can be about. 

For example, if you're trying to get sales on a product, then you might want to do a demonstration or even compare your product to a competitor. This is a better way to feature your products without directly talking about them in a pushy way. 

When creating a video you might not even want to focus on your products but rather creating a persona for your brand. Go behind the scenes and let people get a look at the day to day life of what goes on in your world. 

Vlogging is a popular way to showcase daily life for people on the internet. Over 44% of internet users watch vlogs every single month. This means that it is something your target audience might be interested in! 

3. Find Your Equipment 

The great thing about producing video for the internet is that anyone can do it! Newer smartphones have amazing cameras meaning you could film an entire video from your smartphone that is of great quality.

If you want to step up your video production game, then you might be interested in investing in or renting a camera to film your video. There are tons of different ways to get your hands on cameras, mics, and even lighting to make sure that your videos turn out awesome. 

Be sure to set a budget for yourself when creating a video for your business. You don't want to go too crazy about renting or buying equipment if you're not committed from the start to creating video content. 

4. Pick a Good Day to Film 

You're finally ready to make your vision become a reality! Now all you need is to make sure everyone else is ready to help you out. 

If you have people you want to be in the video, then make sure that they are all available on the same day to film. You also will want to make sure that you're filming at a good time of day if you're trying to use natural lighting. 

On the other hand, if you're trying to vlog a day in your life, then you might want to pick a day that is filled with interesting things as opposed to one where you're working on mundane tasks. 

You might not even want to feature a specific person in your video but instead, want to do a voice-over. 

You can find some of the best voice actors to film your voice-over narration for your video content. This way you can get everything done in one day! 

5. Spend Time Editing 

Now you have all the footage and you're ready to piece the video together. For most people, the editing process is the most time-consuming part. 

Before you even begin uploading the footage you will want to make sure that you have editing software downloaded onto a computer and you are comfortable using it. If not, then you should spend some time watching tutorials online. This is a great way to learn how to edit especially if you need a quick cram session. 

Once you're comfortable with the editing software, then you can get to work! Editing your first video is going to take the most time since you're brand new at it. The more you do it, then the better you will be! 

Tips for Creating a Video 

Creating a video to market your business is no easy feat. You're going to be putting a lot of time and energy into each video for your company. 

The best part is that when you do create this type of content for your brand you will start to see awesome results. Engaging and interesting content will have your followers wanting to interact with you. You will even see an increase in revenue if done correctly. 

Our website is filled with tons of awesome digital marketing advice to help your business out. Make sure to bookmark our page so that you can keep coming back for more tips and tricks. Visit the Digital Marketing section of the Bootstrap Business Blog right now to learn more about creating a video to market your business or grow your YouTube channel.

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