6 Must-Know Tips For Engaging Video Marketing Strategy

tip engaging video marketing strategy

They say a picture is worth a thousand words.

Well if that's the case, then just imagine how many words a video is worth!

As the world continues to advance technologically, more and more people have access to high-speed Internet. As a result, more and more people are able to consume content in its superior form: video.

All that means one thing for your business: you have to craft an engaging video marketing strategy if you want to keep your audience captivated. Otherwise, they'll start taking a closer look at your competition who do incorporate video in their advertising campaigns.

In this article, we'll discuss six things you need to know as you embark on this journey of building a video content strategy that is a smash hit.


1. Tell a Story

There's just something about a story that humans are innately attracted to. That's why your business's video strategies need to be centered around storytelling.

It could be a story about your brand. It could be about a customer who used your product to succeed. Whatever it is, as long as it's told well in a story, your audience will listen.


2. Captivate From the First Second

First impressions matter. Your audience will decide whether or not they will watch the video to its completion in the first few seconds of the video. Thus, it's important that you focus your attention on making those first few seconds as captivating as possible. 

Use a video production service like Bordertown Films & Video Production to help you captivate your audience with professional video creations.


3. Capitalize on Current Trends

Video content that is relevant to current trending topics will appear more engaging to users. By capitalizing on current trends, you not only unlock tons of topic potential, but you ensure that the video you produce will not go to waste.


4. Be Humorous

Few things are worse than dry content. Whether it's text or video, your content needs to have personality. The best way to inject a little personality into your content is to use humor. Done well, a touch of added humor can really bring your brand to life for your audience.


5. Add Value

One of the basic concepts of content marketing is that the content delivered needs to add some kind of value to the viewer's day. By creating educational content and informative tutorials, you can do exactly that.


6. End With a Call to Action

Last but not least, make sure that your video actually inspires action from your audience. You want your viewers to take additional steps to engage with your brand after watching the video, so be sure to end with a call to action that instructs them to do so. Including a CTA is one of the most important aspects of your video marketing strategy.


Video Marketing Strategy, Made Simple

There you have it. With this guide under your belt, you should be far better equipped to develop a video marketing strategy that will wow your audience and convert more of your viewers.

For more business advice, be sure to check out the rest of the website! Visit the Digital Marketing section of the Bootstrap Business Blog to learn more about video marketing and engagement

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