These days, most business owners are aware of the importance of having a website if they want to grow their audience and increase their sales. What a lot of people don't realize, though, is the importance of search engine optimization (or SEO) and certain web design elements for Google and other top search engines.
It's not enough just to have a website. You need to make sure your website is designed well if you want people to be able to find it online (and buy what you're selling).
Not sure why SEO matters to the visibility of your website and the success of your business? Keep reading to learn more about optimizing your site for more organic traffic on Google and other top search engines.
Listed below are seven key ways that an SEO web design company can improve your business's ranking.
1. Improved Visual Appeal
Did you know that 38 percent of internet users say they will stop engaging with a particular website if they think that the layout is unattractive? The appearance of your website plays a major role in the likelihood that people will stick around long enough to consume your content or buy your products or services.
If your goal is to have the best SEO website design, a great place to start is by working with a design company to enhance the appearance of the site. Sit down with a professional to talk about how you can improve the layout and make changes to the color scheme, fonts, or images displayed on the site so that it's more appealing to your visitors.
2. Improved Content Readability
It doesn't matter how well-written the content is on your site. If people can't read it, or can't read it with ease, they're going to click away pretty fast. This, in turn, will have a negative effect on your bounce rate (the number of people who exit your site shortly after entering it).
An SEO web design company can help to ensure your content is easy to read. They might do this by changing the font or using a different background that contrasts better with the test. They might also work with you to break up big paragraphs and use bullet points and clear headings to make your blog posts more digestible and less daunting to new visitors.
3. Increased Website Speed
Slow loading speeds can seriously affect your website and your business as a whole. If a website takes more than a couple of seconds to load, people are going to get bored and visit a different site, even if they have a genuine interest in what you're selling. These days, folks have very short attention spans, and they don't have the patience to sit around waiting for your site to load.
If you aren't happy with your website's load speeds, talk to an SEO design company. They can assess the design and figure out if there are certain elements that are slowing things down, such as large image files. They can also streamline other aspects of the site so that it loads as quickly as possible.
4. Improved Sitemaps
A sitemap is an essential element that boosts your website's search engine ranking. In simple terms, a sitemap is a type of guide that tells search engines about all of the different pages and content available on your website. It also allows you to highlight for search engines which of these pages are the most important.
When you work with an SEO design company, they can put together a sitemap that highlights the aspects of your site that you want to receive the most attention. Figuring this out on your own can be tricky and time-consuming, but a design company can do the heavy lifting for you so that you see the results you're after sooner.
5. Increased Credibility
If your website is poorly designed, people will see that as a reflection of your business as a whole.
Great design can increase your company's credibility and send a message that visitors can trust you to meet their needs. Like it or not, looks do matter, especially when you're dealing with such a visual platform.
A design expert will evaluate your website and make sure you're sending the right kind of messages about your company. They can look at it with an objective eye and provide insights that could help you grow your audience and see better sales numbers over time, too.
6. Improved Ad Incorporation
There's nothing wrong with having ads on your website. It provides another stream of revenue, after all. The way the ads show up on your site can have a big impact on the way in which people engage with it, though.
If you have tons of pop-up ads or videos that play automatically (with sound) as soon as someone visits your site, you're going to see your bounce rate go up. Working with a professional will show you how to incorporate ads in a way that works for your business but doesn't irritate and alienate your customers.
7. Improved Mobile-Friendliness
These days, web design extends beyond making sure a website looks good. The design also plays an important role in how the website functions. If you want to boost your search engine ranking with your design, you need to pay attention to how the website looks on a variety of different devices, including mobile devices.
An SEO design company can make your website more mobile-friendly. This, in turn, will ensure that people can visit it and find the information they need (or make purchases) even when they're on the go.
Work with an SEO Web Design Company Today
As you can see, there are tons of benefits that come with hiring an SEO web design company. Now that you know more about the link between SEO and web development/web design advertisement, it's time to find the right design company to work with your business.
If you need help finding a great SEO company that understands the web design elements that matter most to you, check out some of the other resources on our site. The SEO section is full of helpful articles that will give you all the insights you need for Google search engine optimization strategy.
