Creative Ways To Use Saddle Stitch Booklets For Your Business

how to use saddle stitch booklets for business book binding

Saddle stitched booklets are something that many people can use in order to create amazing things to promote your business. You can use them in many different ways, and having something press printed can definitely increase your credibility as a company. What kind of saddle booklets do you need? That all depends on your type of business. Many people use this form of booklet though – churches, large corporations, individual retailers, and even marketers all use these booklets to make their pamphlets, brochures, catalogs, and even just their company information. What is Saddle Stich, and why should you use it? We’ll tell you in this guide. 

What Is Saddle Stich? 

Saddle stitching is a method of binding a book together and collation of pages. The reason why it’s called saddle stitching is because the booklets are pieced together on a machine (conveniently called a saddle-stitcher) which puts your pages in order after they’re printed, and then runs the book along on a “saddle”, which delivers the book down the line, and then stables the inside spine folds. This is the same principle that is used when printing many magazines, comic books, etc. 

Why Should You Use Saddle Stitching? 

This method is one of the most popular methods of bindery for numerous reasons. For starters, it’s one of the least expensive options in terms of having a booklet printed out. Sure, you could make a pamphlet, but a lot of people see books are more professional, and it makes them easier to read as well. If you’ve ever looked at a pamphlet, many of them are also saddle stitched smaller books. 

Another thing to think about is that you can literally use good, but cheaper materials in order to make your booklet with. If you don’t need a high gloss photo paper for a lot of text, then you don’t need to spend the extra money on it (if you don’t have photos). Instead, you can simply use regular print paper or a matte paper that is cheaper. If you have a lot of photos to showcase, the materials used in the semi-gloss paper is much better for press printing, and also still relatively cheap. 

Know Who Your Audience Is 

If you’re going to get the saddle stitch booklet binding offered at U. S. Press, you need to keep your target audience in mind. You should think about certain factors such as: 

• Am I going to give these out for free? 
• What age range am I using this booklet to market? 
• Am I going to showcase new products? Or should I try to promote our older and more popular products? 
• What size font should I use? 
• Should I choose color (CMYK) or black and white? 

Conclusion On Saddle Stitching Booklets

If you consider these factors, you’ll know why the largest companies worldwide often use saddle stitching to make their catalogs, books, and product showcases. When choosing a font, make sure it’s small enough that you can fit what you need to in, but also keep in mind that it’s better to have a few extra pages as compared to having a booklet that’s hard to read because small print is crammed in it. Also, you should keep in mind that color printing does cost more than black and white printing, but if you have photos, you should definitely invest in it.

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