Maintaining brand consistency across marketing platforms can boost revenue by up to 23%. An inconsistent brand, on the other hand, could confuse customers. How are they supposed to recognize you if your brand keeps changing?
With a strong solar branding strategy, you can outshine the competition and start reeling in new customers. Give your brand the boost it needs and start growing your business!
Keep reading for seven solar branding ideas you can use on a budget! With these tips, you can get more people to go green.
1. Know Your Value
One of the most important components of solar branding is your unique value proposition. What can you offer that your competitors can't? Why should customers choose you over anyone else?
Make that the heart and soul of your brand.
Shared values account for 64% of brand relationships. Customers want to know that you care about their needs.
In order to strengthen your brand, make sure your brand vision and value resonate with your target audience. Then, start building connections with your customers. Use customer service and regular interactions to determine what your customers want and need.
What problems are they facing? How can you offer customers a solution?
For example, let's say your target audience is concerned about expensive energy bills. Maybe your audience is more concerned about the planet.
Once you determine what your customers care about, you can implement that focus as part of your brand. Show customers that you offer the value they care about most.
If your customers want to go green and use clean energy, give them statistics. Create an infographic that demonstrates the difference their solar panels will make. For customers that care about saving money, show them how much solar panels will cut from their energy bill each month.
Focus on what your customers need and they'll learn to love your brand!
Know Your Audience
Before using the rest of these solar branding tips, it's important that you know everything you can about your target audience. It's easier to appeal to your audience's wants and needs if you know them inside and out.
The better you know your customers, the more likely you'll provide the service they need. When customers are happy with your service, they'll become repeat, loyal customers.
If you're targeting a broad audience, break them down into smaller buyer personas. You can differentiate customers based on:
- Age
- Marital status
- Interests
- Buying habits
- Household income
- Gender
Then, use that data to use these solar branding tips to their full potential.
2. Set up Your Site
When your doors are closed, consumers will look at your website for information. Your website is essentially another member of your sales team!
You want to make sure your website is eye-catching, easy to use, and informative. If you're using an old, outdated website, it's time for an upgrade.
Make sure your site showcases your unique value proposition.
You'll want to consider the visual components of your brand too, including your:
- Logo
- Color scheme
- Imagery (graphics and photography)
- Voice
- Tone
- Personality
Next, make sure your site loads quickly. You can use Google's PageSpeed Insights to determine what's slowing your site down.
Make sure your site is mobile-optimized, too. People are using their phones to search online more often. If your site isn't mobile-optimized, you might lose consumers.
With these tips, you can make sure your site fully represents your brand.
3. Utilize SEO and PPC
Search engine optimization (SEO) and pay-per-click (PPC) advertising are both effective marketing strategies for building brand awareness.
With SEO, you can make sure your website appears higher on Google search pages. The higher you rank, the more often people will see you. The more often they see you, the more likely you'll build brand recognition.
PPC allows you to create digital ads for search engines and social media platforms. You can create text ads, animated ads, or video ads.
Don't forget to use PPC remarketing, too. Remarketing ads give you a second chance with customers who previously visited your website.
By utilizing SEO and PPC, you can create a digital brand awareness campaign that will bring more people to your site!
4. Create Content
Consumers are usually looking for helpful information when they search online. Make sure your content answers all their questions.
You can create blog posts, infographics, quizzes, and videos to provide information and engage your audience. Make sure to use SEO to optimize your content for search engines. Then, share it on social media!
Providing consumers with helpful information will help them realize you're a credible resource in your industry. As a result, you're standing out from the competition and strengthening your brand.
5. Request Reviews
Do you already have happy customers who love your solar company? Make them a part of your solar branding campaign! Ask previous customers to post reviews on your social media pages and Google My Business listing. Then, add those reviews to your website.
Happy customer reviews will create social proof that can help you turn prospects into happy customers, too!
This guide on branding a solar company can also help improve your brand reputation.
6. Reach out With Referrals
A referral campaign is another great way to utilize previous customers. Reward your customers for spreading the word about your business with a coupon or another incentive.
With a referral campaign, you can reach new customers and utilize the strength of word of mouth.
7. Stay Social
As you use these solar branding tips, make sure to stay social. Communicate with customers using social media or an email campaign. If they have questions or concerns, let them know you're eager to help.
Shine On With This Solar Branding Tips
Help your business shine and build brand awareness! With these seven tips for solar branding on a budget, you can attract more customers and build your business. Start using these helpful branding tips today. Also make sure to explore our Digital Marketing section for more helpful branding tips!
