7 Social Media Techniques That Improve SEO

social media techniques improve site seo

Do you want to find creative ways to rank higher in search engines? Google uses more than 200 ranking factors to determine search results.

While the technical aspects of your site and keywords are important, its easy to forget about social media and SEO (search engine optimization). Social media is looked at as a separate marketing tactic from SEO, but it shouldn’t be. Social media can heavily impact your rankings if you know which social media techniques to focus on. 

While Google and other SEO professionals have denied that social media is a ranking factor, the truth is that it can directly or indirectly improve your search engine optimization significantly.

How can you leverage social media marketing to boost SEO? Keep reading to learn the top 7 tips to increase your site’s SEO today with social selling.

How Does Social Media Impact SEO?

Let’s tackle the big unknown question. Does social media really impact search results? While it is known that Google has over 200 ranking factors, it’s not known how much direct impact social media has on SEO.

Way back in 2014, a Google employee said that social signals don’t impact rankings at all. However, there is a correlation between popular content and search engine rankings.

As a matter of fact, Hootsuite ran an experiment that showed there is a correlation between the number of shares an article receives and the search rankings.

Basically, the more your content is shared, the higher it will rank on search engines.

Understanding E-A-T

Why does there seem to be a correlation between shares and search results? It comes down to E-A-T, which means expertise, authority, and trust. These are the big signals that Google looks for in websites.

You need to demonstrate that you’re the go-to authority in your niche, which you can do by getting mentions on high-quality sites. You can also get links from quality sites, which will boost up your credibility and search rankings.

Social Media Techniques to Improve Search Rankings

With all of this in mind, what are some specific things you can do that will improve your search rankings? Here are 7 things to do on social media to improve search results.

1. Use the Right Social Media Channels

You have to know your audience, plain and simple. If you don’t know your audience, you won’t be able to create content that gets shared online.

You need to know who your audience is, the challenges they have, and how you can help them solve their problems. Then you can find the right channels to reach them.

Let’s say that you have a DIY site that you want to drive traffic to. Your primary audience is women who want to do more home projects. Pinterest would be a great space, as would Instagram. Women are on both sites in heavy numbers and they turn to them for ideas and inspiration.

For a business that generates Medicare leads, a presence on Facebook and LinkedIn would be beneficial due to the platform demographics.

2. Fill Out Your Social Media Profiles

No matter where your social media accounts are, you want to make sure that you have your profiles completely filled out. That will help you get traffic to your site and give you valuable link juice.

You don’t need to write an essay, just basic information about what you offer potential followers and what they can expect from your content.

3. Focus on Quality Content

The one thing that will make you successful is to deliver quality content on a consistent basis. Quality content is subjective, but to get the shares online, you have to offer value.

You might have content that has been done a million times over, but you have a unique perspective to share. Inject your personality and your perspective into your content.

4. Use the Right Keywords

Keywords are still important in SEO. You need to make sure that the keywords you use appear in your content.

If you’re on Pinterest, you need to think about keywords there as well. Pinterest is a search engine. It’s where users go to find out how to do things like workout, lose weight, save money, and decorate their homes.

Keywords are just as important on Pinterest and important for SEO. You want to make sure that you think about both before you write your content.

5. Do Content Research

Writing quality content is important, but how do you know what people are looking for on social media? You can research content topics to find out what articles get the most shares on various social media channels.

You can look up search terms on tools like BuzzSumo and Ubersuggest. These tools will give you the top-ranking articles for the search terms and how many shares they received on social media.

Use this as a guide as you’re picking out topics to write about.

6. Dominate Certain Hashtags

Instagram provides an opportunity to build a following and improve your site’s SEO. You can give search engines clarity by telling them what your site’s content is primarily about by using hashtags.

If you’re a smaller online account with a small following, make a commitment to use the same hashtags consistently. As a smaller account, start by using hashtags that don’t get used often but are still relevant.

For example, a site in the fitness niche shouldn’t use the #fitness hashtag because your content is likely to get lost. If you use a hashtag like #workoutsforwomen, you reach your niche and you can easily dominate it.

7. Keep Your Branding Consistent Across All Channels

This is important, and you want to make sure that you have consistent branding across all of your social media channels. That starts by knowing what your brand is about.

Think of your brand as the one word that people use to relate to your business. That is the connection they have and that needs to be on display in your profile and in your posts.

Get Better Search Rankings Now With Social Media Marketing!

Search engines are the key to getting more traffic to your website and more sales. If you want to rank higher in search engines, you can leverage the influence of social media marketing.

The social media techniques listed here help you choose the right social media channels and dominate them. Of course, you have to deliver high-quality content and a consistent brand experience that people love to share on social media to improve site search engine optimization on Google for 2022.

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