Mobile users are constantly growing , and businesses have to adjust to their needs . One way to do this is developing a custom mobile app t hat provide s special benefits to your customers.
Surprisingly, you do not need be a master coder to make a custom app. You just need the ideas and creativity to see it through!
Curious to learn more about mobile application development? Learn how to make new app building happen with this guide.
Why Mobile Apps?
If you are unsure about creating a mobile app, let’s break down the benefits for you :
• Increase in brand awareness and digital marketing strategy through customized software development
• Growth in community and engagement through a custom resource
• Increase revenue by providing another platform and revenue stream
• Improve employee networking with a core internal app or platform
Step #1: Create Objectives
Before dedicating time, energy, and resources to app creation, you need to define the objective behind the project such as development of cloud based software. Without this purpose, planning become s muddled and the end result questionable. Ideally, you are looking to reach two goals: your business goal and the ideal users’ goal – whatever those might be for your intended audience.
Your app should provide a benefit to the audience, so they see the purpose of keeping it on their phone. If a user has your app, they are also more likely to be a returning customer and stay aware of your brand .
Step #2: Map The Function And Features
Once you have purpose in mind, think about what functions and features are necessary to accomplish that purpose.
Start by writing down all functionalities and features you would want to see results – get creative! Use marketing insights and competitor benchmarking if you are unsure what you need from your app.
Potential features include:
• CTA buttons
• Ecommerce Integration
• Social Media Integration
• Chat Functions
• Push Notifications
• Submission Forms
• Contact Us page
After determining what will bring value, use this thinking as a guide to inform all of your decisions.
Step #3: Wireframing And Case Creation
This is the part where you build a skeleton of an app and piece it together with wireframing. Wireframing creates a visual guide to the layout before bringing in design or graphics. It is essentially mapping out raw thoughts before introducing technical elements.
This involves mapping out your app’s flow, step by step. Through this process you can:
• Create screen flow option s until you find the best fit
• Optimize screen number and order to reach the end goal
• Save time on development hours later
Step #4: Test Wireframes
You will test and test some more to work out bugs and kinks prior to launch. Testing wireframes allows you to gauge the flow and user experience by simulating functions. You can identify friction points and pinpoint where to ease the process for users.
After working through the testing phase, you can revise the app before development begins. Continue testing until you have stimulated a smooth process for users.
Step #5: Develop The App
Alright, once you have mapped out your app and it’s ready to go , it is time to build it! There are a few options for building an app like using a programming language to code or an app building platform. You can also opt into customized software development companies who are able to assist in this process.
Step #6: Test and Launch!
The final step in mobile app development is to conduct real - world testing with teams and focus groups. Make any necessary adjustments from the testing phase and then launch your company's mobile application! Promote the mobile app through email, social media, and more to get the word out to your customers to download and actively use daily or monthly.
