Instagram is now much more than a simple social media network meant to connect people. It has now become a means of earning, marketing, establishing brands, and much more. For most Instagram begins as a hobby where posting for likes is the primary goal but for many others, it is much more. Instagram often consumes too much time for a hobby but if it is turned into a job, the time spent is spent in a meaningful way. For those of you who have high number of Instagram followers, you can turn your hobby into a part-time or even full-time job! All you need to do is get in contract with companies and here is how you can do this.
Step #1: Become An Influencer
To be in a position to reach out to a brand, you need to be an influencer. An influencer is an Instagram user with a sufficient number of followers to have an influence. Only if you have a wide reach and access to an audience that the brand is interested in will the company collaborate with you for their marketing. Thus, the first step to contacting brands is to increase your market reach. Here is how you can do this:
1. Spend time designing your Bio in a way that is attractive and likely to interest the audience.
2. Keep posting regularly so that your audience does not get bored. Engage them and remain active as much as you possibly can.
3. Use relevant hashtags to make your post visible to an audience searching for those hashtags.
4. Post only excellent-quality photos and videos
5. Contact and reach out to other influencers
Only when you have at least 1000 followers, are able to engage these followers, your posts begin to reach the Top Posts, and a small business approaches you, can you think about contacting brands to get or switch your job.
Know Our Audience
It is essential to know your audience before you contact any brand because it is the audience that the company will be interested in. Identify and understand your audience so that you can convince the company that contracting with you will benefit their brand or meanwhile you can get real quality Instagram audience to get instant boost.
Step #2: Finding A Brand To Reach
You can reach brands individually using algorithms or work with a platform where established businesses are looking for influencers. Influencers have the most successful contracts with businesses who are interested in the audience that the influence is able to reach so if you post about cuisines worldwide and your audience is interested in food, you can reach out to restaurant brands.
Step #3: Negotiating With A brand
Once you have found the business you want to contact, it is time to reach out. Any deal begins with a negotiation over the price. Businesses are likely to try lowering the price as much a possible but do not underestimate your on worth. You need to first understand how to negotiate for a realistic price and guides to doing that can be found on the internet.
It is necessary that any deal satisfies both sides and you have the right to back-out if the negotiated price does not satisfy you. One way you can convince the company to agree on your price is to convince them that you can benefit them and add value to their campaign. Also remember to include any exclusivity clause in the negotiation.
How To Get Sponsored?
Once you have gained significant influence as an Instagram influencer and identified your audience, you can begin contacting brands to get sponsored by them. A sponsored Instagram post is one where the brand pays an influencer for promoting the brand in some way in their posts. In some cases, the brand may also create a post for the influencer in order to reach the audience that the influencer has access to.
Instagram is a platform with many uses and earning is one of them. Getting a part-time or even full-time job on Instagram can be very productive and efficient. All one needs is to know just how to do that and the rest is easy. With the aforementioned guidelines, you can very soon get your own job on Instagram.
Rehan Sardar is an enthusiastic blogger and marketing manager of technoflavours.com. He maintains a keen interest in progress and development in the marketing and business space.
