These last few months of COVID-19 have been hard for small businesses all over the globe.
Only a few types of businesses have been deemed "essential", so a lot of entrepreneurs are left wondering how they're going to stay afloat during social distancing. For cleaning businesses, however, this is not the case.
The cleaning industry has experienced a boom since the beginning of the outbreak. COVID-19 is a hyper contagious virus, so the importance of cleanliness has never been clearer.
Today, we're going to discuss why the cleaning industry is flourishing. We'll also talk about why you should start a cleaning business, and how to go about getting your first customers.
It's a difficult time to be an entrepreneur, but there are still business opportunities available like cleaning businesses. We just have to be willing to seize them and protect our infrastructure with cleaning companies to sterilize them.
Why Cleaning Businesses Are Thriving
When we think about the services that the government has determined are "essential" to our survival, we think about some specific industries.
Of course, the most obvious one is our healthcare industry. Healthcare workers have been working day and night to take care of our citizens during this viral outbreak. Nothing is more essential than the bravery and dedication that these people have exhibited for the last few months.
Other essential services include our grocery store workers that have been thrown into the fire, having to interact with potential carriers every day. Our supply chain employees are also working tirelessly to make the necessary medical supplies.
There are so many other additional essential services that deserve commendation over the way they've handled COVID-19. Our professional cleaners have flown under the radar during this time, but you can be sure that they're doing their part to clean the commercial buildings and healthcare facilities that have been ravaged by the virus.
If you've been thinking about starting a business or retooling your current business to help out with COVID-19, try a cleaning company. There's never been a greater demand for commercial cleaners and as we start to get back to work in the coming months, the demand is bound to increase further.
Should You Start a Cleaning Company?
The real beauty of starting a cleaning business, now that they're in immediate demand, is that they have low startup costs. All you really need to get started is a vehicle and the proper cleaning supplies. You could get up and running within a few days and for only a few hundred dollars.
If you're serious about it, begin by contacting businesses that have remained open during the pandemic and inquire about their cleaning practices. In this time of economic uncertainty, it's unlikely that many businesses are employing professional cleaners. It's a good opportunity for you to get your foot in the door.
You should be able to get a few clients right out of the gate just from cold calling. Once you've got a number of satisfied customers and a reputation for good work, you can build up your client base and expand the business as far as you're willing to go.
In the next section, we'll talk about different ways to build and promote your cleaning company so that you can help out the institutions that need it the most.
How to Make Your Cleaning Business Successful During COVID-19
Marketing a cleaning business during COVID-19 shouldn't be hard. Now that professional cleaners are in such high demand, you won't need to search high and low for new customers, you'll just need to make people aware of your existence.
Who You Should Be Targeting
As restaurants, department stores, and boutiques start to re-open, they'll need to protect their customers by disinfecting their buildings. These will be your clients.
If you have the more heavy-duty equipment available to you, larger offices, schools, and medical facilities are going to desperately need cleaning services. These are just a few of your potential clients.
Setting Up Your Website and Socials
Once you've got your supplies, come up with a business name and set up your website and social media accounts. Since people are isolating, the only way that they'll be able to find your business is by Googling you or finding you on social media.
Your Social Media Campaign
Posting frequently and engaging with your followers on social media will help you build up your following and your list of potential customers. Start small by promoting your services and offer deals to new clients. Since most companies are still closed, you'll have to offer your services at a discounted rate to start.
Local SEO and Customer Reviews
Once you have a few satisfied customers, ask them to leave your business a review on their favorite listing site. When the economy opens up more, people will search for a cleaning company with good ratings and reviews.
When types "cleaning companies near me" into Google, you want yours to rank near the top. Along with your company reviews, you'll need to list your company on all the listings correctly and consistently so that Google doesn't get confused. Your website quality, social media following, and content strategy are important for this as well.
Putting Out Content
Content creation is incredibly important in the age of COVID-19. For a cleaning business, blog posts and videos explaining which products to use and how to clean surfaces can be invaluable.
If you've got good content, you can establish yourself as a cleaning authority and build a loyal audience. This will give your cleaning business the boost it needs to thrive during COVID.
Get Cleaning
There's no doubt that cleaning businesses are more important than ever right now. Seeing so many brave people fighting this virus has been inspiring and if you've got the means, why not start a cleaning business to help with the cause? Launching successful cleaning businesses will be rewarding and you'll make money doing it.
Did you like this post on why cleaning businesses are thriving during the coronavirus pandemic? Come back and see us again for more on business, products, and services. Visit the Startups section of the Bootstrap Business Blog to learn more about starting a cleaning business and market your cleaning company.
