How Digital Marketing Funnels Work

how digital marketing funnels work inbound sales funnel function

Have you succeeded in driving traffic to your web business? Congratulations! 

Unfortunately, your work isn't finished yet. 

Studies show that 96% of consumers aren't ready to buy when they visit a website for the first time. You need to nurture these leads if you want to turn these visitors into customers. 

You aren't going to be able to maximize your marketing efforts if you don't have an understanding of digital marketing funnels. Keep reading to learn what they are and how to structure them for success. 

What Are Digital Marketing Funnels? 

You didn't build your website just to look pretty. It's there to inform customers and drive new sales for your business. 

Digital marketing sales funnels are what will help you do that. A sales funnel is a series of steps your customers take after landing on one of your pages. 

It will nurture them through a buying journey. Eventually, your visitor reaches the stage where they decide to buy and become a customer. 

How Does A Digital Marketing Funnel Work? 

You can't expect a customer to buy from you the moment they land on your website. You need to have a great product and let potential customers know that you're worth buying from. Below are the parts of your sales funnel that will help convert leads into buyers. 

1. Awareness 

The first step to gaining customers is to make people aware of what you're selling. The awareness stage is where a customer is introduced to a problem. They may become aware of this themselves, or you might present it to them when they visit your sales funnel. 

2. Consideration 

Once the customer knows that they have a problem, it's up to you to offer you a solution. Your goal is to inform them about the benefits of buying from your business. They need to understand that buying from you will save them time, money, or provide entertainment. 

3. Purchase 

After a visitor has had time to consider their problem and your solution, it's time for them to make a purchasing decision. Your goal here is to provide a simple and easy process to buy your products. Give people what they want, and don't make them jump through hoops to get it. 

4. After-Purchase 

You aren't finished with your job after you land a sale. You need to continue providing support to people who buy your products. 

Your goal is to provide an experience better than anyone else. If your customers leave happy, they're going to recommend you when they talk to other people with the same problem. 

Set Up Your Marketing Funnels The Right Way 

You can't set up a sales page without any thought and expect it to perform well. There is a lot of work that goes into creating digital marketing funnels that produce results. Do your homework, so you know how to optimize your funnel for results. 

Once you have your funnel set up, you need to focus on driving traffic to your landing page. Read our latest posts to discover the best ways to send buying traffic to your website.

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