6 Law Firm Marketing Strategies For 2020

top law firm advertising strategies lawyer branding tips

As a lawyer, you have an important job to give your clients the best legal representation possible. And by representing more and more clients both in and out of the courtroom, you're sure to build yourself a great reputation. But if you don't get a lot of clients in the first place, your law firm may not do as well as it could. This is why it's important to market your law firm really well this year—and if you're unsure where to start, this article is going to cover a few simple, yet effective, marketing strategies you can try. 

1. Ensure Your Website Is Optimized 

If you haven't taken the time to optimize your law firm's website yet, now is the time to do so. Search engine optimization (SEO) is more important than ever if you want to ensure your site shows up in consumers' online searches. Hiring a reputable law firm marketing agency can be extremely beneficial if you aren't sure where to start—an experienced marketing agency will help make your branding message clear, focus on certain keywords and link placements that will help your rankings, and ensure your site loads quickly. Overall, your website should be easy to navigate, no matter what device consumers use, and clearly tell consumers what it is you offer. By optimizing your website, you'll increase the chances of consumers finding your law firm and contacting you. 

2. Utilize Social Media 

In today's society, it's crucial for all businesses to be using social media. When someone is looking into a business, there is a very good chance that they'll look at the business' social media pages to check for things like reviews, FAQ's, and even contact information. So if you don't have social media pages, like on Facebook or LinkedIn, make sure you sign up. On your law firm's social media pages, you can share useful information about your firm, connect with interested clients, and share positive reviews from past clients. Social media allows you to reach consumers across multiple platforms. 

3. Consider Video Marketing 

There are a lot of different types of content that can be created to reach your target audience—and while many businesses focus on content like blog posts and informational posts on their website, video marketing can be especially beneficial for law firms. Videos can be used to answer common questions, introduce your attorneys, and start conversations. When people need legal resources, they want a trustworthy lawyer and seeing your face and hearing your voice before a meeting can help put them at ease. 

4. Start A Newsletter 

Sending out a newsletter can be a great way for law firms to talk about specific practice areas—having a regular newsletter send to past, current, and potential clients can keep your audience up-to-date with what's going on with the firm. Newsletters are great because they can include a wide variety of information like new case studies, articles, community events, and any important practice updates that clients should know. 

5. Create A "Live Chat" Feature On Your Site 

More and more businesses are installing a "live chat" feature on their website to allow for easier communication with prospective clients. A live chat feature is good to have because it can encourage consumers to contact you right then and there without having to call your office or send an email. This feature allows your firm to immediately answer questions and address concerns—this quick response can be the difference between getting a new client and letting a lead stay just a lead. 

6. Keep Up With Email Marketing 

When it comes to outbound marketing, email marketing is one of the most important types to keep in mind. Email is still an extremely effective way to reach a large audience without being seen as a nuisance, as phone calls can sometimes be. But when you're setting up email marketing campaigns, make sure you're making the emails personalized, include recent and relevant information, and keep it right to the point. This is going to give you the best chance at turning someone with interest into an actual lead. 

Leverage Marketing For Your Law Firm

Marketing is important for any business, but especially law firms in a competitive marketplace. So in order to give your firm the awareness it needs and deserves, keep these law firm marketing tips in mind for 2020.

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