What is the key to successful event marketing and experiential engagement with your target demographic? Without a doubt, it's standing out in a crowd. Among the thousands of people milling around, you have to find some way to get noticed. The next time you're sponsoring an event or trade show, think inflatables and other event marketing equipment like tents, tables, booths, and custom marquees. However, this seems to be a notion most people miss.
Just look around at the next trade show you attend. Same old, tired exhibits are what you'll see at most booths. That's a shame because with a little effort, custom inflatables can transform your exhibit from ordinary to outstanding. When it comes to special events, size matters. So does color. Simply towering over the crowd gives you a strategic advantage with special event marketing. Added height gives you the ability to be seen across the convention hall: a fact that can draw attendees that might not have bothered to venture to your side of the room. With a colorful display, such as an exact replica of your product, logo or mascot, you can instantly connect with those who are familiar with your brand as well as engaging the curiosity of those who aren't. How can inflatables be beneficial in specific event marketing situations? Let me show you three examples. Races - Inflatable arches are just the ticket if your event planning includes races and marathons. Place one arch at the starting gate and the other at the finish line. It all but guarantees you'll have a captive audience at two points during the event. Are you the event coordinator? Inflatable arches can be crafted to include room for sponsor banners.
The event board purchases the arch and then sells advertising space to recoup its investment (and more). Trade shows - As a sponsor of a tradeshow, you need to make a big impression. Consider these ideas: Inflatable kiosks for distributing samples. Custom-crafted overhanging displays that grab attention from high in the air. Giant replicas of product packages. Walking mascots that greet visitors and hand out coupons. These are just a few event marketing ideas that work well at trade shows. Because inflatables are so flexible, they can be designed to do a wide range of things from just looking great to serving a function. Causes & Charities - Want to get your point across to special event visitors? Position an inflatable screening room on site that plays a video about the goals of the charity and why you chose to sponsor the event. Want to add a little fun? Set up an inflatable batting cage.
Visitors can donate dollars to try their luck. Proceeds go to your charity, of course. Custom Inflatables Are Easily Transported Event planning oftentimes needs to be mobile which makes inflatables an even more attractive choice. They deflate quickly, store and transport with ease and inflate at the new location in just minutes. No aggravating setup procedures. No degree in mechanical engineering necessary. The next time you're sponsoring an event, think inflatables. Regardless of the business venue, they'll contribute to the success of your marketing in more ways than you can imagine. Recognizing some important event marketing opportunities can ensure business owners aren't leaving money on the table with their existing plan. Read on to learn more about this topic.
When it comes to an event marketing strategy, many businesses find themselves stuck in an exhibition rut. Rather than consistently sourcing new event marketing forums to participate in, many executives simply rely on the same routine functions that they attend each and every year. While having a consistent presence at various annual conventions does have its merit, it's important to remember that it's also critical for companies to continuously find new ways to broaden their brand reach and engage with prospective clientele at different gatherings. In short, without consistently sourcing new opportunities and venues for experiential event marketing prospects, you could be leaving money at a table where your competition has already reserved a seat.
Identifying Major Event Marketing Opportunities For Your Organization
Ready to spread your company's event marketing wings and strategize new ways to bring your services and wares to market in a face-to-face setting? A great place to start is by identifying some of the forums that deliver the best promotional return on investment. When beginning your research, always consider working the following mediums: Trade show functions: Trade shows can either cater to a specific industry or can showcase organizations operating in a certain area/region. Not only do these types of conventions offer ample interpersonal encounters with prospective clients, but they also allow for business-to-business networking, lead generation and the chance to size up the competition. Live product demonstration: Have a new product or an entire line of merchandise that you'd like to generate buzz about?
A live product demonstration can yield a multitude of in-person benefits such as seeing customers use the item, and analyzing their overall experience with it, and this may even offer your team an opportunity to solicit real time feedback from users about what works and what they believe needs tweaking. Business grand opening: Event marketing surrounding a new business opening is a great way for business owners to make a memorable first impression in their new neighborhood. Whether you're first opening your doors, or extending your existing presence to a new branch location, having an official grand opening can instantly help your business build its following and broaden its promotional reach. Service seminars and workshops: Offering live seminars and workshops is an ideal way to encourage guests to check out your exhibition as well as provide a useful service to your targeted demographic. Think about what information and lessons your clients would find most useful and create the promotional opportunity from there.
From leveraging your IT help desk business to run a computer course for beginners, to using your accounting services to help small business owners learn more about their tax exemptions, the opportunity for you to engage and educate your clientele is virtually endless.
Working With A Professional Events Marketing Agency
Still stumped on the best ways to leverage face to face encounters at trade shows and marketing events with your target demographic? Partner with a professional firm that specializes in event marketing. A seasoned team of experts will have the skills and experience you'll need to create a cohesive plan of action as well as manage the minutia to ensure you have the best results-driven experience with your event marketing campaign possible.
