6 Tips To Promote Your Wine Shop On Social Media

wine shop social media marketing

For a wine shop to be successful, a good location, an inspired d├ęcor, or an impressive selection of wine aren’t enough. There’s a lot that goes into ensuring success when running a store that sells wine. You end up doing things that you’ve never done before – and because you’re doing them for the very first time, it’ll take longer than usual to get things done. 

Even if you’ve, say, written content for websites before, you’ll discover that writing and editing unique product descriptions for each wine takes longer than it should. True. But if you have a genuine interest in wine and an awesome knowledge base, you won’t mind the effort. 

Why don’t you promote your wine shop on social media? Mass media has never had such a strong impact as they do now. Wine brands from all corners of the globe are turning to digital marketing, relying on social networking platforms such as Instagram to get people excited and create buzz around their products. Just look back at how social media and digital marketing savant Gary Vaynerchuk for inspiration on how he grew his father's business Wine Library into a $50 million company with social and online advertising.

A social media marketing campaign could help you tackle business goals. Switch from idle to proactive. Take into account these tips when using social media to increase brand awareness for your wine shop. 

1. Become The Go-To Authority In The Wine Industry 

Becoming a go-to authority in the wine industry will help you become more noticeable. Your chances of winning over customers hinge on the way you’re perceived in your field. When people visit your Facebook or Twitter page, they’re not necessarily looking for offers. What they want is detailed information. 

People want to read articles about blind tasting or about how winemakers make better wine. Or perhaps visitors would like to find out what wine they should stock their shelves with. Become an opinion leader in the wine community. If you want to be an influencer, follow these steps: 

Blog and regularly share website content on social media – You don’t have to blog every day, just every once in a while. When you write a new post for Facebook or Instagram, include a link back to your website. 

Enhance your social media presence – If you’ve recently spoken at an event, talk about it online. Customers would like to hear all about it. On social media, it’s not all about the business, but about the people and the experiences. 

Create content such as infographics, whitepapers, eBooks, videos –  Share the best of your knowledge with the wine community. Take advantage of any opportunity to educate people on your area of expertise. 

2. If Your Wine Shop Hosts Events, Post Them To Your Social Media Accounts 

Can you remember when was the last time you opened a bottle of wine for yourself? If not, it must have been a long-long time. Host a wine tasting event. It’ll be fun for all, especially customers. Whenever you host important events, make sure they’re on social media too. If you don’t post to your social media accounts, chances are that nobody will show up. 

Post on your wine shop’s Facebook page or share a video on YouTube. Use great visuals, not to mention catchy audio. This will help spread the word about the event. In case you didn’t know, video is taking over Facebook, so if you want to get a high number of views, post on Facebook. If customers are interested in coming, they’ll be able to ask you questions and you can answer in a matter of seconds. 

Make the advantages of attending crystal-clear. People need to know what they’re getting into. More precisely, they should understand the value of your event. Benefits that can be gained from attending such an affair include gaining more info about wine, enjoying the experience for all the senses, and discovering the different prices. Of course, the list can go on. 

3. Team Up With Complementary Brands 

Partnering with complementary businesses will help extend the reach of your message and lead to better customer experiences. The success of these businesses won’t impede your capacity to grow. On the contrary, forging alliances is a good thing. Companies that work together with support one another, so take the time to build fruitful alliances. 

Choose A Partner / Several Partners 

A good business partner should complement your own. Any organization that has something you need, such as customers, technology, or capabilities, is worth considering. Restaurants make the best business partners. However, you can team up with real estate agents, consultants, accountants, and many more. You can’t give out wine, but you can promote your partners’ business. For instance, you can give away restaurant coupons. 

Cut The Deal 

If you cut down on your expectations, you’ll surely cut a deal. Discuss the opportunity for doing business together and develop a productive relationship. Make sure everyone on your team is on board with the move. The last thing you want is for things to go bad when the time comes for implementation. A written agreement will protect both of you in the case of a dispute or a sale. 

Make Things Work 

A business partnership is a win-win game. To be more precise, it’s designed in such a way that everyone profits. A business partnership requires hard work. Repost the content of complementary brands on your social media accounts and like their photos. Your business partners will do the same. The commitment is based on common interest. You know how the saying goes: If you scratch your back, I’ll scratch yours. 

4. Use Hashtags To Gain Customer Attention 

In the digital marketing context, using hashtags is a must. Hashtags come to the help of people who want to find content on specific content. Basically, they act like labels for content. For instance, if an Internet user is looking for a wine shop, they’ll search #winebar or #PinotNoir. Professional writers use hashtags to boost their search visibility and connect with new readers. Why don’t you follow in the footsteps of winners? 

tips promote wine shop social media marketing

Use trending hashtags to grow your audience. As the name clearly suggests, they’re popular across all social media channels. The top wine hashtags are: 

● #wine 
● #instawine 
● #drinkingwine 
● #winetasting 
● #winemaking 
● #winelove 
● #winetime 

Pay attention to the fact that trending hashtags change in real-time. Change a good portion of your hashtags – in other words, don’t use the same ones every day. Focus your attention on hashtags that are more specific. They may have shorter longevity because they’re linked to something specific, but the competition isn’t so high. Being specific gives you an opportunity to stand out in the wine industry. When choosing hashtags consider the audience and your location. 

5. Reward Fans’ Loyalty To The Brand 

It’s important to keep fans interested in your brand and demonstrate that you really appreciate their input. Run contests on social media to reward existing fans. Have customers, together with their friends and family, submit the backside copy of their purchases. People’s reaction to the contest will be interesting. Every time you have a contest, you can inquire about the price and ask customers whether there is a connection between price and perceived quality. They’ll understand the value of the products you’re offering. 

When you lack inspiration, take an example from top companies such as: 

● Crush Wine & Spirits 
● The Wine House 
● Le Clos 
● Vila Viniteca 
● Hedonism Wines 

See what these brands are doing online. What do they do to reward customers? Keep in mind that if customers have to work too hard to get rewards, they won’t stay loyal for long. Ensure the offerings are appealing enough and that it’s easy to get the benefits of the loyalty program. 

6. Reach Out To Social Media Influencers 

It’s pretty hard to ignore social media influencers. They’re everywhere, whether it’s Coachella or Chernobyl. Social media influencers become more and more important in the wine community. This doesn’t really come as a surprise given that they have thousands and thousands of followers on Twitter, Instagram, Facebook, etc. If you want to see your wine shop thriving, reach out to a social media influencer and ask them to represent your brand. 

Social media influencers are generally professionals from the same industry as you. This includes wine experts and sommeliers. Needless to say, you could leverage a celebrity influencer. Contrary to popular belief, celebrities are accessible to smaller wine brands. Forget about email marketing and hire a social media influencer. 

You don’t have to pick a big-name celebrity. Anyone that has more than 1,000 followers is a good choice. They’ll get people’s attention, so you have a shot at selling to them. A photo of someone drinking wine is sometimes enough. If you can’t engage quickly, the future of your wine shop is quite bleak. 

To sum up, use social media to market your wine shop. Not doing so would be a terrible mistake. If you’re too busy to manage your social media efforts or you’re overwhelmed by the various channels, get some help. Wine consumers are frequent users of social media, so don’t miss out on anything.

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