9 Essential Elements of Successful SEO Campaign Management

successful seo campaign management google search strategy

By the year 2020, experts estimate that businesses in the U.S. will spend $80 billion of SEO campaigns and other SEO-related costs.

Have you been thinking about increasing your SEO spending?

Spending more may be helpful, but it might be more beneficial to your business to work on your campaign management skills. Working smarter rather than spending more could help you get more bang for your buck.

Listed below are nine essential elements of good SEO campaign management. Keep all these tips in mind as you start working to streamline your campaigns.


1. Audience

One of the first things you need to think about when you're creating an SEO campaign is the audience for that particular campaign.

It doesn't matter what kind of campaign you're putting together. If you don't know the people whom you're trying to reach, you're not going to get kind of results you're hoping to achieve.

Before you go too far into the campaign planning process, spend some time thinking about the people who make up your audience. Think about other businesses in your same industry (your competitors) who may also be trying to go after this same audience.


2. Keywords

Using the right keywords also makes a big difference when you're trying to tailor your SEO campaign to a particular audience.

Keywords, phrases, words, and groups of words that people type into search engines in order to find helpful and relevant information.

In order for your website to show up on a search engine results page (or SERP), you need to use the types of keywords that people are most likely to be typing when they begin their search.

Make sure you're doing plenty of keyword research before launching your campaign to figure out what people are looking for online.


3. Mobile-Friendliness

These days, the majority of internet users conduct searches from their smartphones or other mobile devices.

If you're not making an effort to make your website mobile-friendly or optimizing your campaigns with mobile search engines in mind, you're going to have a hard time reaching as many people as you'd like to reach.

Make sure you're taking steps to reach mobile consumers where they're at.

You may need to work with a web developer to optimize your site for mobile devices. The extra cost and effort will pay off later on, though.


4. Content

Don't get so hung up on the backend aspects of SEO that you start to neglect your online content.

The more effort you put into the blog posts and other types of content that you publish, the better the response will be from your online audience. Make sure you're optimizing blog posts and other forms of content with the appropriate keywords.

Don't forget to focus on content length and overall quality, too. Remember, poorly written content typically doesn't rank well on SERPs.


5. Meta Titles and Descriptions

Meta titles and meta descriptions are important as well.

A page's meta title is the title that gets published on SERPs. The meta description is the text displayed below the meta title.

You have a maximum of 55 characters for your meta title and 150 characters for your meta description.

Make sure your descriptions and titles meet these character requirements. They also need to be relevant to the content displayed on the page, and they ought to contain your target keywords.


6. Online Directories

If your site is displayed in online directories, it will be visible on a variety of websites. You'll also be able to gather and display reviews from customers.

If you have a strong presence in online directories and have plenty of positive reviews, it will be easier for you to attract new customers to your online business.

It also helps to respond to reviews. This includes negative reviews.

If you respond to these reviews and can help to correct a problem for the person who left the review, you can bolster your business's reputation and, in turn, your online ranking.


7. Social Media

Don't neglect your social media presence, either. 

If you have a solid social media presence and post on a regular basis, it'll be easier for people to find your website. This is especially true if you do a good job of posting content that people want to share and engage with by commenting or liking.

All of this reflects favorably on your site and will help to improve your search engine rankings in a significant way.


8. Link Building

Ask any SEO specialist and they'll confirm for you the importance of link building. A strong link building strategy can work wonders when you're trying to expose your business's website to a wider audience.

Backlinks help to bring new traffic to your website. They also help to establish you and your business as an authority within a particular industry.

This looks great to search engines and will improve your ranking. It helps consumers to develop a stronger sense of trust in your brand and what you have to offer, too.


9. Analytics and Reporting

It doesn't matter how hard you're working on your SEO campaigns. If you're not measuring the success of your campaign and paying attention to its performance, what's the point in putting in all that work at the beginning.

Make use of search engine analytics and reporting programs to figure out what's working for your audience and what's not. The better you are about monitoring these things, the better off your business will be in the long run.


Learn More About SEO Campaign Management Today

As you can see, there's a lot to keep in mind when it comes to SEO campaign management.

If you remember these essential elements of a good campaign, though, you'll be amazed at how much better your campaigns do and how many more people you're able to reach.

There's definitely a learning curve with SEO, but it's worth it to put in the work to grow your business.

Do you want to learn more about SEO techniques? If so, visit the SEO section of our site today.

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