11 Best Marketing Concepts for Law Firms

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In order to stay alive and thriving in today's world, you have to stay on top of the trends. This is especially true when it comes to law firm marketing. 

In the digital age, that means evolving to keep up with society's ever-increasing dependence on technology. Unfortunately for some legal services business owners, any marketing concept that involves technology can seem complicated and overwhelming.

However, we're here to give you a simplified look at the most effective marketing concepts for lawyers and attorneys. 

Keep reading for the best marketing concepts for law firms looking for new legal services clients.

1. Create a Legitimate Website

Having a website is no longer good enough on its own accord. With everything going digital, it's no surprise that 75% of consumers use a companies website to deem them worthy or not. Basically, if your website is difficult to use, slow, and poorly designed, don't expect any return visits. 

If website design isn't in your wheelhouse, hire someone to do it for you. Pushing forward with a subpar website could be costing you substantial sales every month. Running a legitimate website is perhaps the most important marketing concept for any business owner.

Whether you like it or not, we're in the digital age. You have to keep up or die trying. 

2. Learn How to Improve Your SEO

For those who don't know, SEO stands for search engine optimization. In other words, when people type words and phrases into search engines like Google, SEO algorithms determine what websites come up.

These algorithms are based on the content within each website and how well it pertains to words and phrases typed into search engines. The higher your website is on the list of displayed websites, the more likely users are to click your link.

SEO for law firms can be boosted by having relevant content on your website in the form of blog articles, multi-media, addresses, etc. Check out the SEO section of our website for more information on boosting your rankings.

3. Host a Charity Event

As a lawyer looking for new clients, one of the best things you can do is get involved in the community. 

Unfortunately, people associate lawyers with negative feelings. Think about it. Typically, people only need lawyers for unpleasant situations.

However, getting involved in the community and making your presence known through charity events or other public events will display your firm in shining light, rather than a dismal one.

4. Affiliate with Other Businesses

Another great marketing concept lies in other businesses. Affiliating with similar businesses can be a great way to help you and your affiliates out. You wouldn't necessarily want to affiliate with other law firms unless your specialties are separate.

5. Participate in Networking Events

There are hundreds of networking opportunities for your law firm, both online and locally. This is one marketing concept you shouldn't overlook.

Yes, networking requires work on the side to attend meetings, event, etc. However, the potential clients you could gain more than makes up for the time and effort you donate.

6. Get on Social Media

Once you have a website built, as per item #1, you need to get a social media business profile. This profile will be linked to your website. 

However, it's not enough to simply have an account, you have to gain followers and stay active on the account. Be warned, though, that people need a reason to follow you. Keep things casual and fun, limiting your "business talk" to about 20% of your posts.

7. Use Social Media Advertising

Now that you have a social media account, you can take advantage of social media advertising. This is one of the most effective and helpful tools social media has to offer businesses. 

With social media advertising, you can keep track of how each ad performs, helping you get the most bang for your buck in the future. Additionally, social media platforms provide target marketing. This allows you to target your ads based on gender, location, age, etc.

8. Use Search Engine Marketing

Another great marketing concept is SEM. Search engine marketing allows you to pay for the privilege of appearing at the top of search engine results. 

This somewhat bypasses the organic SEO rating we spoke of above to get you noticed before most others.

9. Place an Ad in the Newspaper

One marketing concept too many people overlook these days is placing ads in the local newspaper. 

We just spent all this time talking about digital marketing so you may be wondering why newspapers are in here. However, you must note two things here.

  • First, newspapers are still very much alive and kicking. Placing an ad in the newspaper could give you a great return on interest.
  • Second, most newspapers also publish digital versions online. You can find them on their website or on social media.

10. Try Radio Advertising

Like newspaper ads, radio advertising is still beneficial. If done correctly, radio advertising can be more than effective. Be prepared, however, to spend a good amount of money if you want effective radio advertising.

11. Print Brochures

Finally, printing brochures may seem like an outdated marketing concept, but it can really help your law firm get noticed. 

The key is all in the design of the brochure and where you place them. Ideally, you'll want to place them at doctors offices, dental offices, DMVs, and anywhere else people are made to sit and wait. 

You can also send a stack of them to any affiliate businesses you're in partnership with. Lastly, you could use direct mailing to distribute them, although that comes with an extra cost as well.

Try These Marketing Concept Ideas to Attract New Clients

With each new marketing concept comes new possibilities and opportunities. Remember to give each law firm marketing method due time to deliver results!

Check out the rest of our website for more guidance on everything from SEO to social media and everything in between for legal services marketing expertise!

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