Before the internet, businesses advertised their companies and services through newspapers and telephone book ads. While they were effective forms of advertising at the time, they were also expensive. Today, law firms need to advertise online to find new clients. Here are the best ways to economically promote your firm online.
Optimize the Firm’s Website
Search Engine Optimization, or SEO, is one of the best ways to promote your firm effectively. It involves strategies for getting the company's website to rank as high as possible on search engines, so that it is easy for potential clients to find you when searching for an attorney.
Since this takes time to do, you will probably need to hire an SEO expert to help you with your website. For example, one of the best ways to optimize your site is to ensure it loads quickly. This will reduce the “bounce rate”, which refers to how quickly people leave your site.
Also, make sure that your firm's website is clear and legible on smartphones. Almost 60 percent of online searches take place on smartphones, so it’s important to ensure would-be clients can easily access and read information from your site on their mobile devices.
Start A Blog
Another way to keep potential clients on your firm's website is to have fresh, interesting content, most effectively in the form of a blog.
A blog can provide information on topics that are relevant to your clients, such as what to do after a car accident, what happens during legal proceedings, and other helpful tips.
Not only can writing a blog help you acquire new clients, it can be a great way to stay in touch with previous clients as well. This helps build your law firm’s brand as a reliable, experienced firm - making it the best source for hiring a car accident lawyer in your area.
The blog can be written exclusively by one lawyer, or each attorney in the firm can contribute to it on a regular basis.
Practicing law is a highly competitive business, and blogging can set you apart from other law firms by providing a personal and helpful resource for clients when they need it most. Many people who find your blog useful will share the content, helping to expose your firm to more potential clients.
Build A Social Media Presence
Both SEO practices and blogging are inexpensive ways to market your law firm, and so is building a presence on social media platforms such Twitter, Facebook, LinkedIn, or Instagram.
If the area of law that your firm practices involve consumers, then you should start to build your brand on sites such as Facebook or Instagram. Almost 80 percent of internet users have a Facebook account, which makes it vital to have a presence on that platform in particular.
Posts on social media can include promotions, information about your firm, your success rate on cases, and links to new blog posts. You may also choose to provide free tips for those needing your service, such as which documents they will need when going to court after a car accident. These car accidents lawyers in Orange County, Crockett Law Group, do a very good job of regularly posting on their Instagram page settlement alerts and legal tips in the event you’re involved in an accident. Don’t forget to respond and interact with the people who comment on your social media platforms. You can answer their questions directly, send them a private message or send them a link to the firm's website to get more information. People appreciate being acknowledged personally in online interactions, and demonstrates a level of personal connection and trust for current and future clients.
Law Firm Promotion Conclusion
While there are many ways to market your legal firm online, these simple approaches can be helpful when you are just starting out. They are low cost to implement and relatively easy to maintain, so consider these three marketing strategies essential to your new legal services client acquisition plan.
