So you’ve made the first (and most important) steps into being your own boss and starting a business. Every business starts somewhere - even Deliveroo started with one van and a shed so think where you could be in a few years! The journey to that end goal is now more vital than ever and every effort matters. There are hundreds of things you could do to bring your business into the spotlight so allow us to take you through some of the really important ones…
Create A Presence
What is a company without its branding? The cruciality of this point is overwhelming and so many businesses are forgetting this key element when first getting started. Think of some of your favourite businesses and more often than not a logo or a colour scheme comes to mind. By introducing a sense of identity and differentiation from your potential competition, your customers are more likely to remember who you are and find familiarity in you. Afterall, you want to make an impression on consumers and with good branding, you can show your customers what they can expect from your company. Similarly, branding creates trust. If your business appears to be refined and polished, people are more likely to want to commit to you rather than a competitor company that looks fraudulent or fake.
Time To Blog
We know what you’re thinking - “blogging, isn't that a bit early 2000’s?”. No! Absolutely not! As a Marketing Agency in London, we highly recommend blogging. More often than not, people are going to be in the dark in regards to your product or service and where better to help them out than a blog? According to a recent inbound marketing report by HubSpot, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. The thought of not utilising this powerful tool is ludacris so when you do start blogging, always ensure they’re easy to read, fun and engaging and the validity of your business will increase drastically. Regular updates on a blog can create a sense of familiarity between you and your consumers; people want to know that your business is consistently active and knows how to stay fresh. Blogging also adds to consumer awareness of your brand - don’t just share your blogs on your website, plaster them across the internet! By providing relevant and useful content to your target audience, you’ll be able to drive traffic back to your website whilst attracting more prospective clients.
The Age Of Video
If you can afford video marketing in your budget, the rewards as a result of it are astonishing. With YouTube being the second most visited site on the internet, it’s pretty self explanatory to see how video content can be so beneficial to your business. For those of you who may not be super familiar with the term, video marketing is the action of using and incorporating videos into your marketing strategies and campaigns. As long as the video is educational and has a good production value, you’re good to go! This type of marketing reveals the personality of your business and is an extremely powerful tool when it comes to creating your brand. Examples of where you can use video for your business are testimonials, company culture videos, how-to or educational videos just to name a few. According to Wyzowl's State of Video Marketing in 2018 survey, 76% of marketers say video has helped them increase sales and traffic and it’s easy to see how. Video is incredibly beneficial to small businesses and can be produced fairly inexpensively so get your cameras ready, start rolling and action!
It Starts With An Email
Ah, the email. Mr Ray Thomlinson sent the very first one all the way back in 1971 and look how far we’ve come. No longer just a tool to converse with friends, colleagues and family, email marketing has opened up many doors for the avid business person. Almost 40 times more effective than Twitter and Facebook combined in helping your business acquire new customers (McKinsey), implementing email in your marketing campaign can send your business sky high. Email strengthens the relationship between the business and the consumer, acting as a gateway to effective communication. Your customers are the people that matter most to your business and being able to speak with them provides them with the credibility and trust they need.
The Good Marketer is a Marketing Agency in London which drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.
