Do I Need a Logo for My Business? Three Reasons To Commit

need company logo professional design branding bootstrap business

A logo is more than a fun graphic. It also tells customers about your business. Read why every business should carefully consider designing a logo. Think about the most successful businesses you know. What's the first thing that pops into your head? It might be your last visit or the products you normally get, but more likely it's the company's logo. 

It's hard to imagine McDonald's without envisioning the golden arches and impossible to look at a "swoosh" on a pair of shoes and not think Nike. When you consider it only takes 13 milliseconds for the brain to process a whole image, more than 60,000 times faster than it takes to process a word, you begin to understand why strong logos are so important to a recognizable business. 

First impressions matter. Not convinced? Read on for three more undeniable reasons your business needs a logo, along with some tips on how to make it memorable. 

Three Reasons Your Business Needs A Logo 

Even a simple logo can make a massive impact when done correctly. Here are three great reasons to create a business logo as soon as possible. 

1. Encourage Brand Loyalty 

A clean, professional logo that your customers recognize keeps you fresh in their minds when new competition moves into your territory. The more often they see your logo, the more reliable and credible your business seems. As long as you continually deliver on all promises made to your customers, that image reminds them of your loyalty to them and their loyalty to you. 

2. Differentiate Your Business From The Competition 

Often businesses within the same industry find themselves drawn to a certain type of image. Think about how many pizza places create a logo featuring a very Italian-looking chef with a big, white hat and an even bigger mustache? Do not let your logo get lost in a sea of similar looking graphics by incorporating your distinctive personality into its design. 

3. Entice New Customers 

People pass by hundreds of businesses every day and scroll past thousands of logos. It's no wonder they become numb to generic, run-of-the-mill graphics. When you create a unique and functional logo that catches the eye and makes potential customers want to learn more, it acts as free advertising every time a new person sees it. 

How To Make A Good Logo 

Now that you know why you need a logo, it's your chance to create one. Take the time to learn logo design or hire a professional to get the most out of your logo. 

In either case, be sure to keep the following tips in mind: 

Check Out The Competition 

The very first thing you need to do is to check out the logos used by your biggest competition. Then, ask yourself what works about the logo and how can you make yours stand out? 

Avoid Being Generic 

The best logos require no explanation and clearly symbolize the nature of your business. You need people to begin recognizing your logo right away, so you need something unique that makes an impression. It should disrupt the competition while giving your target audience a reason to connect to your products or services. 

How Will You Use The Logo? 

Choose a logo that will fit any future project or marketing campaign. A strong logo will thrive in all formats without needing modification. Consider how your logo will look if you need to include it on business cards, signs, company cars, employee uniforms, and online on your website or social media accounts. 

Build A Solid Foundation With Proven Business Advice 

Creating a logo is a small, but critical step in building a solid foundation for your business. It highlights what your business does in a quick, memorable way to attract new customers and keep them coming back for more. So what comes next? 

If you're not sure, check out our comprehensive blog featuring proven business advice from marketing and industry experts. Take a look today for awesome tips to grow your business so you can succeed for years to come!


I hope you enjoyed this blog post about why you need a unique and professional logo for your new business.

Interested in more articles about building a business brand?

Read Related Resources:

Quick Tips For Aspiring Business Logo Designers

The Importance Of Logo Design

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