If you run a small business you may find that your budget is quite tight as far as marketing is concerned. While some methods are indeed quite costly there are other methods that don’t have to be.
Below you can find some marketing strategies that will help you market your small business on a budget:
Start By Thinking Locally
You do not have to think on a global or national scale, to begin with. You can think locally and consider what’s going on in your local community. Get your business noticed by sponsoring a local football team. You could even think about getting your businesses name added to some pens and handing them out to people.
These small methods could help you to get your name out there. Local marketing is essential these days.
Meet Other Small Business Owners
Spend some time at local business conferences and events. Meet other business owners and build a relationship. One important part of small business marketing involves meeting potential clients or even competitors. It also helps to get your brand name out there while you learn a few business tips along the way.
Ask Your Customers For Referrals
While you may not feel confident about asking your customers for referrals it is a great way to spread the word. Many of your customers may say they’re happy to refer you to someone but if you don’t ask them they are unlikely to. A referral can help you get more customers through your door. Ask all of your customers for referrals otherwise, you could be missing out.
You may also want to consider offering your current customers a discount if they refer someone to you. This is a great way to get extra business from both current customers and new ones.
Attract Customers By Using Coupons
Coupons are the perfect way to attract new customers. Many people will happily use a coupon if they think they’re getting something for less money. Coupons are also a great way to ensure a customer comes back, especially if you give them another coupon for future use. You don’t have to offer a huge discount, sometimes 5 to 10% will do.
Use The Power Of Social Media
Social media is a great tool and it can really help you to market your business. Set up a social media account and update it regularly. Post on local groups so more people hear about you and make sure you respond to comments and messages. Update your social media account with details about your offers and your new line of stock. While it’s thought that only 10% of those who ‘Like’ your posts will purchase something, the more ‘Likes’ you get the more customers you’ll have.
Master Small Business Marketing Without Much Money
When it comes to marketing a small business you do not have to spend a lot of money. You really can get your business’s name out there without breaking the bank. It just requires some creativity, discipline, consistency, and patience. Use the above marketing ideas to help your small business and it may start to get noticed a little (or a lot) more.
