What Are The Most Important Features To Make A Website Stand Out?

most important features make website stand out ux web design

As we have previously discussed in detail on this site before, a website is the best way for your business to reach customers in the modern age. It is the face of your brand and a necessary business expense. Simply making a website isn’t enough, though, as the competition online is fierce. At the start of 2018, 64 percent of small businesses had a website to connect with customers. For this reason, in order to compete with their rivals, website owners need to do things to stand out. Here we take a look at some of the most important features you can incorporate in your web design to do this. 

Responsive Web Design




Web use is no longer restricted to laptops and PCs, and now mobile phones are responsible for 56.74 percent of global internet usage. For this reason, it’s imperative for websites to be responsive to different devices. They need fluid grids and flexible windows which rearrange the page to fit varying screen sizes. This is done with HTML5 and a good example of one of the most responsive sites around at the moment is Suitsupply, lauded for the way it makes use of every millimeter of screen space. 

Ease Of Use 

Responsive web design ties into ease of use, as users need to be able to navigate websites from any platform. 94 percent of people judge websites on responsive web design and say that they don’t trust a website which is badly designed. The Betway blackjack page is simple and easy to use and the text responds to fit any screen. There is information about the games which is clear but not too detailed. The main thing to take from this page is the fact that it is not overwhelming and does what it needs to do. 

Make It Social 

Ever since the rise of social media sites like Facebook, which is now used by 2.38 million people every month, there has been a heavy focus on websites having social aspects. This can be a good way to make your site stand out from the competition in your industry. One way to do this is to install a chat window in the bottom corner of the screen so that users can ask questions about products. It is also important to integrate things like Instagram, Twitter, YouTube, and Facebook into your webpages. The Australian site Contemporary Hotels has been recognized as one of the best sites for this in 2019 in terms of website design. 

Multimedia 




Incorporating multimedia is a good way to make a webpage stand out and increase interactivity. Using sound, video and images are all techniques to help make a page more engaging. Users find an embedded video far more convenient than reading large blocks of text and informative images and diagrams can also be used to the same effect. Multimedia allows for variety and site designers can mix up the kind of content that they spread across their pages. Vogue is one of the best websites around right now for multimedia use and anyone looking for inspiration would be wise to check out the fashion magazine. It features a number of interesting and innovative slideshows, along with videos and a full-screen feel. 

Engaging Imagery 

Your text could be providing the most detailed information about your product imaginable but, as the old saying goes, a picture tells a thousand words. Yes, text is important in web design, but the first thing that people are going to see when they open your webpage is the images. For this reason, it’s crucial that the right images are used and that they convey the message that you want to send to your customers. Starbucks uses full-width image headers to they instantly inform customers about promotions and specialty drinks. 

Final Thoughts

There are clearly many things to consider when seeking ways to make a website stand out from the crowd. If you aren’t skilled in web design yourself, you may find that it is worth paying a professional to do these things for you. A small investment in website design now could mean much more traffic to your site down the line.

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