Instagram was responsible for giving rise to selfie and one of the most trending terms, food love. You cannot deny that Instagram is growing with each passing day and it is currently one of the leading social media platforms, and it has also been successful in overtaking the engagement in comparison to the other platforms, like Pinterest, Twitter, or Facebook. However, most people seem to have only one question, which is, why Instagram is trending? Given below is a list of the reasons that will answer this particular question that you have.
Everything Is Square
Each and every social networking platform has certain important features, for instance, Twitter is a micro-blogging platform, which provides only 140 characters, Vine is known for the videos of 6 seconds, and Facebook is responsible for playing advertisements. In a similar manner, Instagram is known for a cool feature, which is, everything on this platform is square. This platform is going to compel you to post videos or photos, which have a square dimension. You also have to show the creativity within the little space, which is provided, exactly like on Twitter.
A Visual Package
There is no denying the fact that each and every person loves visuals. Visuals are not only appealing to the eye but they are also capable of getting the messages across faster in comparison to plain text. This platform has also managed to gain a huge impetus, primarily because of all the features that it provides. You can also try the Hyperlapse feature, which most of the brands are making use of. According to HootSuite, people under 25 years use Instagram for approximately 32 minutes each day.
Helps In Bridging The Age Gap
Not all social media platforms are known to be age appropriate. In some of the social platforms, you are going to find teenagers, in some, you will only find working professionals, and this continues. However, the world of Instagram is completely unique as well as different. This platform has been managing to break the barrier, and almost everyone is in love with the visuals, right from the Gen Z and millennials to the grandparents. Therefore, it can be rightly said that Instagram is for everyone. If you are interested in gaining more likes on your posts, use IGTV and Reels.
Less Noise And More Juice
Numerous people believe that Twitter is crowded with numerous links, Facebook is extremely manipulating, and Google Plus is nothing but a huge mystery. With the help of Instagram, even the regular objects can be beautified, only with the help of interesting and enticing images as well as videos. The other social media platforms are more noise, and alternatively, Instagram is responsible for painting an understandable picture of this huge noise.
The Undivided Power Of Hashtags
Hashtags are extremely beneficial and you should have a sound knowledge about the power of hashtags. Ensure that you are choosing relevant as well as thoughtful hashtags, which can help you to gain traction.
Conclusion
Instagram has been helping brands gain success as well. Ensure that you are on Instagram as well in order to remain within this beautiful trend of amazing visuals.
I hope you enjoyed this blog post about why the Instagram social media platform is trending right now and will continue to grow.
Interested in more articles about Instagram marketing and social selling?
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• Top Tools For Instagram Marketing Automation
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