A digital marketing agency is a complex business that requires a lot of technical and business savvy at the same time. However, the most important asset such agency has is its creative team. That’s where most of your initial resources should go, because everything else can be upgraded, but when you find the right employees, you’ve found your agency.
Have in mind that this means hiring for the agency you plan to become not just for the one you have at the moment.
What Are Your Goals?
Hiring becomes much easier when you know what your goals are. By this, we don’t mean the goals you have for your own company but the goals you have for the companies of your clients. Different types of employees and skills are needed if your client wants to establish itself on the market and if they want to expand to a new demographic.
Obviously, this means that you need to know a thing or two about your potential clients before hiring. It’s always possible to hire broadly for every potential client, but it’s also more costly.
Digital Channels
Digital marketing can mean different things for different companies and it changes over time as well. There are almost countless channels you could use to reach the audiences you’re after. Some of them have been around for decades and others are brand new. The employees often need to be chosen based on the channels you’re planning to use.
Have in mind that in this case, as in many other 80/20 rule applies, which means that 80 percent of your income will probably come from 20 percent of the most commonly used channels. You’ll still need to be prepared for the other 80 percent, but put that into perspective.
Skills Can Be Developed
All of this may seem like you need to hire the top experts right away and that’s not really the case. In fact, it’s not really possible for most companies. The skills needed to do the job can be developed and improved over time.
Your company should be open to hiring novices and beginners and provide the proper infrastructure needed to help them grow and learn on the job. A big part of this could be to install a mentorship program that will let them learn on the job but still provide guidance.
Hire For Diversity
A modern company needs to be set up with diversity in mind. It needs to be open for the employees that come from different backgrounds and have different stories to tell. This isn’t just a mandate of an inclusive society it’s also a good business practice because it makes your company better equipped to handle new challenges.
This is why many agencies use disability employment services to find the best employees out there, that they might not be able to find on their own. Needless to say the same rules about the quality of their work and professionalism must apply to all employees.
Soft Skills
There are numerous additional skills a digital marketing professional needs to have, that go beyond marketing. These soft skills are much harder to test for and therefore find, but you’ll need to factor them in when choosing your team.
The biggest of these is probably the ability to work with clients. Digital marketing agencies are there to help their clients accomplish a particular goal. This requires the employees to be able to understand what their goals are and are they even achievable. Keep in mind, that the employee is always representing the company.
Scalability
A business should always look ahead and plan for its future. All the assets it has must be scalable to accommodate the needs that might come up with a future expansion. The biggest asset there is are the employees themselves. You should start preparing for the business you want, right away.
This will sometimes mean hiring a bit more employee than you need at the moment. It could also mean hiring someone that’s a bit too expensive for you right now. These are investments in your future and they are necessary if you want to grow.
Office Environment
In the end, you need to have a plan for keeping your digital marketing team happy and motivated. Salaries and bonuses play a big role in this but they are hardly the one thing that counts. Instead what most employees want is the office environment they find comfortable and they can enjoy working in.
Make sure your office provides the proper life/work balance for your employees and that it’s a place where they can meet friends and have productive relationships. It’s ongoing work but that’s what’s running a company is all about.
A digital marketing agency is all about its creative team. Having a diverse team that’s chosen to suit your actual business needs could put your company on the map.
I hope you enjoyed this blog post about how to find the creative team of your dreams for your marketing agency to thrive.
Interested in more articles about marketing agency management?
Read Related Resources:
• The Difference Between Good And Bad Marketing Agencies
• Expert Tips To Follow When Hiring A Marketing Agency
More Bootstrap Business Blog Below
