How New Technology Has Benefited The Electric Vehicle Market

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The electric vehicle market is set to make significant progress in 2019; with consumers becoming increasingly eco-conscious, the market has showed steady growth as automotive manufacturers adapt their offerings to keep up with the demand for greener vehicles. EV registrations reached record figures in 2018, with this number predicted to rise again by the end of this year. The development of new automotive technology has been credited with the success of the EV market – but what advancements have we seen recently and how will this continue to benefit the industry? We look into the matter and make some predictions for the future of the electric vehicle market: 

Marketing For Success: How The EV Industry Is Progressing

Automotive manufacturers have been putting an increasing amount of resources into developing their electric vehicle technology. Jaguar and Land Rover are late comers to the electric vehicle market, only recently introducing their first all-electric vehicle, the Jaguar I-Pace concept. But that hasn’t stopped them from pulling out all the stops to catch up, by announcing that they plan to be all electric by 2020 – a big step into the EV industry for newcomers. 

Volvo will be introducing their own fully electric range of vehicles in 2019. The prestige brand promises that all new models produced and registered from 2020 will be fully electric or hybrid – and that their customers will have more choice moving forward. It was revealed recently that Jaguar Land Rover plan to open an EV manufacturing factory in the UK. The new car plant would be similar to the Nissan factory in Sunderland and would increase the production of new electric vehicles. Whilst it is not confirmed, the plan is a big step towards the brand committing to their EV plan. 

One of the key players in the industry, Nissan, have already made significant progress in adapting their EV technology to fit consumer needs. They are the brains behind the second most popular electric model in retail, and the bestselling all-electric model in the UK, the Nissan Leaf – with over 30,500 units sold in the UK, and over 300,000 units worldwide. And with the launch of its newest model, could the Nissan Leaf take the top spot? The new model has a battery mileage range that is double the range of its previous models. An issue that was apparent for all manufacturers, not just Nissan. 

The 2011 Nissan Leaf had a range of just 75 miles, but progress in the industry has since taken huge leaps towards its new 235 mile range – progress that could be intrinsic to the future success of the model, and for the industry. Additionally, they also fitted the first one pedal driving system – an optional system that allows you to transform the accelerator into an e-pedal to function as a start, stop, accelerate and brake pedal. 

Evidently, manufacturers are taking note of consumer demand. Drivers have realised the harmful effects of their petrol and diesel automobiles, and the government’s plans to improve air quality are underway. In addition, consumers all over the UK have been trading in their old cars for greener alternatives, so manufacturers must keep up with the demand. To survive the transition, now is the time to come up with an electric vehicle plan. For automotive manufacturers, they need to get their head in the EV game to survive the market.


I hope you enjoyed this blog post about how new technology has benefited the electric vehicle market in the automotive industry.

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