5 Things To Know About Company Vehicles

Company Vehicle Program Business Car Field Marketing Branding Creative Frugal Entrepreneur Bootstrap Business Lean Startup Mobile Billboard

If you operate a delivery company, want to improve your local branding efforts, or simply want to reward employees, buying a company vehicle may be a worthwhile investment. However, there are several things that you should consider before purchasing the vehicle. Understanding these concepts may shield you from liability and other issues that could hinder your organization. 

1. Leasing May Be Preferable to Buying 

Assuming that you are going to be driving less than 12,000 miles a year, a lease may offer distinct advantages to your business. First, 100 percent of a lease payment can be deducted as a business expense. Second, leasing gives you the ability to trade in the car every couple of years, which may reduce maintenance costs. Finally, you can build equity on the vehicle, which may lower the cost of your next vehicle. 

2. They Make Excellent Mobile Marketing Devices 

Wrapping your car with the company's logo, phone number and slogan can turn your company vehicle into a moving billboard. In fact, some companies have their employees spend an hour or two each day just driving around town increasing awareness about the company. If you own the property or have an arrangement with the owner, you can also park it on the side of a busy road for a free static billboard! Get creative and let your vehicles pay for themselves.

3. Luxury Vehicles May Improve Your Company's Image 

Using a luxury vehicle to drive to client meetings or to pick investors up from the airport can improve their perception of your company. It may also improve their perception of you. Instead of seeing you as a small business owner, they see you as someone who has already shown tangible signs of success. A company vehicle could be an investment in your company’s image. 

4. Don't Forget about Liability Insurance 

You will need a business auto insurance policy on your vehicle. These policies are separate from personal insurance policies and are better suited to your needs as a company. Remember, you are liable in the event that an employee gets into an accident while driving a company vehicle through the course of his or her employment. So visit an agency soon after purchasing your company vehicle (or even before, if you have concerns). 

5. Make Sure to Keep Good Records 

You may be allowed to take mileage or other deductions for use of your company vehicle. However, you are not allowed to take deductions if you use the company vehicle for personal reasons. Therefore, it is critical that you keep good records to reduce the odds of and for use in disputing an audit. 

Company Car Conclusion

When used effectively, a company car can increase leads, sales and revenue. This is thanks to your newfound ability to market wherever you go as well as its potential ability to provide a perk to employees who help improve the bottom line. Keep these things in mind, and you’ll be able to make the best of this worthwhile purpose.

I hope you enjoyed this article on things to keep in mind when considering company vehicles. Drive safely!

Interested in more small business advice articles?

Read My Posts:

- 6 Secrets To Increasing Business Efficiency 

- 4 Ways To Invest In Your Startup With High Returns

Best Of Luck In Business To You All!

Company Vehicle Program Business Car Field Marketing Branding Creative Frugal Entrepreneur Bootstrap Business Lean Startup Mobile Billboard

Mike Schiemer of Schiemer Consulting
Enthusiastic Entrepreneur 
Owner of Frugal Business 
Digital Marketing, Social Media, SEO
Bootstrap Business Blogger
Money - Marketing - Motivation
Mike Schiemer Builds Better Business

Share This Blog Post On Social Media:

Official Bootstrap Business Blog Newest Posts From Mike Schiemer Partners And News Outlets