How To Leverage The Power Of The Internet To Boost Customer Retention

leverage power internet boost customer retention bootstrap business blog

One of the most important ingredients that all successful businesses have is having a loyal client or customer base. A loyal client or customer is important because he will not just return every now and again to purchase a product or service but he also acts as a brand advocate. As a brand advocate, he will play a huge role in helping the business attract more and more customers. As such, the importance of a loyal customer cannot be understated. All the top casinos online and blue chip companies understand this and that’s why they are successful. If you are wondering how you can boost customer retention, worry not as we have you covered. 

Build A Community 

The best way to boost customer retention is to build a community. One of the most effective ways of doing this is opening a company blog post where you constantly post a new product, review certain products or just outline the benefits of certain products. Enable comments on your blog so that customers can ask any questions that they have, give them the platform to share their own opinions about your products and also encourage them to chat with each other on the blog even on matters outside your brand products and services. 

Treat Your Customers The Best 

The need to feel special and respected is a human desire we all want. As such, use this to your advantage. There are many ways to do this. For instance, ensure that you have a highly responsive and professional call centre or online support agents so that when any of your customers need any help, he or she will receive instant support. When you host any event, make sure that the mailing list goes first to your customers. The same applies when you are launching a new product, ensure that you give your customers the first sneak peek. Once you do this, your customers will feel special. 

Create Ongoing Engagement 

Many people only engage with the customers when launching a new product or when the customers come seeking assistance. However, if you truly want to create a loyal customer base, you ought to engage with your customers regularly. Periodic emails informing the customers about upcoming products, upcoming events, and upcoming special days (like International Women’s Day or International Diabetes Day) or even just thank you emails to all customers can do the trick. 

Be Transparent 

It’s not just the shareholders and the regulatory authorities that are concerned with your business’ transparency, even your customers also prefer doing their shopping at a transparent enterprise. According to studies, many customers actually say that they will become loyal to a brand if they know that the operations of a company are transparent. 

Remember The Little Things 

The little things count the most in a business. In your business, have your CRM system track things such as your customer’s special days e.g. Birthdays. Early in the morning on the customer’s birthday, just send a happy birthday message and if possible, couple that with a gift card. Such little gestures go a long way in customer retention.


I hope you enjoyed this blog post about how to leverage the power of the internet to boost customer retention and boost sales.

Interested in more articles about improving customer experience?

Read Related Resources:

How To Grow Customer Retention With Web Push Notifications

Tips To Make Customers Fall In Love With Your Business

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