The online world is a very competitive place for a small business, but it is important to have a strong online presence if you want to grow your small business into a reputable company. There are numerous ways in which you can promote your business, from social media to search engine optimization or paid ads. However, if there is one mistake that most small businesses make, that is underestimating the power of branding. How do you expect your business to stand out, if you don’t highlight the elements that make it unique? In the following lines, we will teach you the power of branding and we will offer you some creative branding suggestions which are perfect for a small business.
What Does Branding Mean?
When most people think of brands, they think of big names that are known worldwide like Coca Cola, Apple or Dior. However, a brand is merely the sum of all the visual elements and the messages that are used for promoting a business. So, even a small business can be a powerful brand, as long as it promotes the characteristics that makes it unique. This includes anything from the business name, to the logo, the colors and the font used on the website, but also the message and the vibe that it sends to existing and potential customers. Branding as a marketing activity is any process which promotes a business’s brand, from designing the logo, to creating a catchy slogan or offering branded promotional materials.
Powerful Branding Ideas
A good branding strategy should make you stand out from the crowd, so try to avoid classic techniques like boring promotional materials, and instead opt for something more creative.
• A Good Slogan – The purpose of a good slogan is to be memorable, and inspire some good feelings to your potential customers. This will take some real writing, experimentation, and imagination. Think of a slogan as a delicious smell, which tells you that food is tasty before you actually taste it. If you analyze some of the most popular slogans in the world, like Coca Cola’s “Taste the feeling” or Nokia’s “Connecting People”, you will see that these companies have taken their main product and paired it with a feeling or an emotion.
• A Unique Hashtag – A custom hash tag is a great way to help your customers find you faster on social media. It is also a great way to promote a new product, a special sale or an event. Just make sure your custom hash tags include your brand’s name.
• Social Media Tags – Tagging people in your posts is a clever way to get some free exposure. Nonetheless, make sure you only tag people in relevant posts. For example, you can tag people who take part in your events in the photos where they appear. You can also offer discounts for people who buy your products and agree to photograph themselves with your products and get tagged.
• Custom Gifts And Souvenirs – While promotional materials like branded pens and t- shirts are quite old fashioned, there are some creative promotional gifts and souvenirs that you can give to your customers. For example, you could give clients that order products that exceed a certain amount of money, a personalized token such as a custom challenge coin. You can even inscribe the coin with a discount logo. For more exposure, you can make it into a keychain coin so that people can wear it at all times, thus advertising your brand for free. To create quality tokens that match the identity of your brand, consider working with Max Challenge Custom Coins. They offer custom designs for each client and their products are of top quality.
• Quality Graphics – First of all, it is needless to say that your logo should be unique and patterned. However, you should try to use custom graphics for all your marketing materials. As far as basic pictures go, make sure they are of top quality and that they are watermarked with your brand’s logo. Hire a top quality graphic designer, freelancer, or design with free options like Canva.
Keep these suggestions in the back of your mind and your small business will be primed to better brand on a budget!
I hope you enjoyed this article about how to inspire small business branding ideas.
Interested in more articles about branding on a budget?
Read My Posts:
- Tips To Get The Ad Results You Need w/ The Budget You Have
- How To Enter A New Business Market The Right Way
Read More Bootstrap Business Below
