13 Tips to Make Your Brand Stand Out Through Podcasts


In this competitive world of marketing strategies, don’t you just want your brand to stand-out from your business competitors? Wouldn’t it better and helpful if your customers will remember your brand because of your outstanding strategy? If you answered yes to both questions, then you should start adding podcasts to the comprehensive branding plan that you have for your organization. Podcasts will help you get your message all across to your target audience with proven results. It's a combination of traditional media (radio) mixed with new age media consumption (smartphones). 

In cases where your target audience does not have patience nor to read through a lengthy article (or the ability to view a video like when they're driving a car), podcasts are great platforms for your brand to go in-depth about a particular audience. Just ask podcasting and multimedia moguls like Gary Vaynerchuk and Tim Ferriss! It enables you to reach them in a personal level and closely interact with them through audio and/or video. By using an audio or video podcast, you will be able to demonstrate or explain on a deeper level the topic that you want to send out to your audience. By doing this, not only will you have a closer relationship with everyone but your brand will be known for your A+ strategic marketing plan. Here are some tips to make your brand remarkable using podcasts: 

1. Initiate 

Just because no one’s doing a podcast does not mean you also don’t have to do it. That’s even the more reason to do it. You should have the initiative to make your brand remarkable by trying out things like doing a podcast. Don’t be worried if your audience are not familiar with podcasts, this is your chance to introduce them to it! 

2. Research 

Check out for the pioneer brands that are using podcasts as one of their marketing strategies, you may discover how effective it is, and how in-touch they are with their audience. By doing your own research, you may get know a thing or two on how the successful brands are doing well when it comes to podcasting. Big brands like eBay and Microsoft have leveraged podcasts for their branded content and you can look into their strategies and get inspirations. 

3. Know Your Audience 

Before making a business podcast, you should know first exactly who are you talking to? Who will listen to you? Who do you want to reach? You can try making a poll or a questionnaire to figure this out. Once you know your audience, you then will have an idea on how to approach them on your future podcast. By knowing your audience, you can make your podcast be more personal and focus on topics and content that will resonate with them. 

4. Brainstorm 

Once you have done your research on other brand’s podcasts, it is now time for you to think of your own and unique strategy and technique. For your brand to make a remarkable impression, it is highly recommended that your plan be entertaining and will be easily remembered by your target audience. Shopify’s “Thank God It’s Monday” might not be a phrase you’ll hear often especially in corporate America but it is a good resource for those who cannot wait to have an exciting week ahead. It features thought leaders like Seth Godin and gives inspiring insights on the life of an entrepreneur. 

5. Think Of Interesting Topics 

What is a good strategy when your topic was not able to capture the audience’s attention? You must make sure that your chosen topic/s for your podcasts will get your audience’s full attention until the very last minute. According to a study by Microsoft Corporation, the human attention span has dropped to just 8 seconds from 12 seconds. This study goes to show that your brand’s podcasts should be interesting enough to exceed a human’s attention span. 

6. Include Credible Content 

Having an interesting topic is not enough; you are also required to have a credible content to go with it. There are many podcasts available out there already, but if your content is credible than you will make a name out there and your audience will continuously support your channel. 

7. Be Consistent In Posting 

When you start posting on your channel, make sure that you have your schedule on updating it occasionally. Be it once a week, twice a week, or whatever works, you should have your plan on posting. It would also be easier if your content schedule will also have an advance corresponding topic so that you may be able to do your advance research way before the scheduled posting. This also allows you to re-evaluate your theme and make last minute changes when needed. 

8. Create Eye-Catching Artwork 

When audience are browsing for new podcasts to watch or listen to, they will be sometimes torn because of the many choices that they can choose from. Do them a favor and catch their attention immediately with your eye-catching artwork. 

With your friendly and joyful artwork, there’s a bigger chance that the audience will be interested and would start following and subscribing to your channel. What are you waiting for? Call an artist friend or hire one and have your brand artwork updated! 

9. Write A Catchy Title 

Same as your artwork, it would be best if the title of your podcast will be catchy also. An interesting title is good but a title with pun included will be brilliant! People love humor and puns, so if possible and if applicable, try doing your best to make your title stand out! 

10. Add Useful Tags 

Now that you have successfully started uploaded something, don’t forget about using tags on your post. By using tags, your post will reach a larger audience compared to what you can get organically. Tags are very useful for everyone, especially to the companies who are inclined in using their micro-sites, websites, and social media. With tags on your podcasts, it will be easier for users to find your posts on search engines like Google, Bing, Yahoo. 

11. Promote Your Podcasts 

Web marketing is a huge deal for businesses right now. It is advisable that if you want to have a remarkable brand, you should also make noise at the online scene. Almost everybody now has a social media account. According to Statista, the number of social media users worldwide will continue to increase until year 2021. 

These statistics are enough proof to show that brand owners should consider campaigning in social media as early as now. Using social media platforms like Facebook, Twitter, and Instagram is a good start for companies or organizations who wants their brand to be remarkable. 

If you want your podcasts to reach a wider audience, then you should really consider using your connections in the social media scene to share your podcasts! 

Another part of promoting your podcasts is through getting featured on other channels or getting blogged about. If you’re really dedicated in making your brand remarkable through podcasts, you should really try to have it featured at least. 

You must seek channels or blogs that have a huge or at least above average number of followers so that when these channels or brand feature your podcasts, there will be more chances of having it reach a wider audience! 

12. Interview Successful Personalities 

It does not matter if you have a wide reach if your podcast has no substance. To have that substance, you should invite successful personalities or businessmen so that your audience will be convinced that your podcast is a worthwhile investment of their time. 

You can also work together with your guest because he or she may share his thoughts to a wider audience and at the same time, he or she can convince his or her long-time followers to follow your podcast also. By having a valuable guest in your podcast, not only can you prove yourself to your followers but also, you can make a beneficial use of their time. 

If you are a small business, you don’t necessarily have to bring in a celebrity. Look into your community and tap key people there. People love local stories and will support their own people. 

13. Own Your Application 

If all goes well with your podcasts promotions and if you’re confident that your brand has reached a wider audience already, then maybe it’s time for your very own application! 

Many mobile users download random applications everyday so they can maximize the usage of their smartphones. If these users are downloading random applications, what more if there is a useful podcast application for them to download, right? They will surely grab that chance for easy access to your channel. 

But if your brand does not have enough resources for your own application, there are also many applications on iOS and Google Play store which focuses on streaming podcasts. You can try having your podcasts be aired at these applications for listening to podcasts if you want! 

The 13 tips stated above are just some of the many ways to make your brand remarkable with the help of doing podcasts as a marketing strategy. Follow these steps and you may just move forward successful. By using these steps, not only will you enhance your marketing strategies, but also you have made your brand widely known. What are you waiting for? Start your very first podcast now! 

Author Bio: Laura Buckler has a lot of passion for her work of freelance writer and contributor for Essays.Scholaradvisor. Her main task is writing comprehensible articles for her readers, who are amazed by Laura’s vast expertise in social media and digital marketing. Follow her on Twitter.


I hope you enjoyed this article about tips to help your business stand out through starting a successful podcast.

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