Don't Separate Business And Pleasure On Social Media

get personal on social media marketing

If you’ve got a business, it’s likely that you’ve got a list of essentials to maintain your market presence. Most commonly you will need a website, unless rare cases of small local businesses, and a presence on your preferred social media platforms. For modern and trendy businesses, it’s likely that dynamic platforms like Snapchat and YouTube are part of the list. B2B companies tend to focus on LinkedIn and Twitter. Traditionally, there is no gain in appearing on social platforms that don’t match your target demographic. For instance, a law firm would not always consider to increase its client base by using Snapchat, TikTok, or Instagram. Similarly, a B2C retailer will have no success in sale increase by promoting their company on LinkedIn. Ultimately, most businesses naturally move towards the best-suited platforms for their needs. 

However, social media marketing remains a mystery for most professionals, who seem to cultivate a presence without maximizing any benefits for their company or their career. More often than not, the lack of results is caused by the choice of a professional tone of voice, and here’s how to improve it: 

Social Media To Reach Out To Your Audience 

First of all, it’s important to clarify the basics. If your business isn’t active on social media – which doesn’t mean that it doesn’t have a presence – it’s time to boost your posting schedule. Your social media presence is part of your digital presence. According to Google, a healthy presence of the most relevant social media platforms is a significant SEO factor for ranking on the search result pages. Why so? Because there are a staggering 3 billion active users on Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest, etc. 

In other words, social media is an active world, and you’d be wasting your marketing opportunities not to make the most of it. Depending on your business, you can select and combine the most suitable platforms. For B2B companies, Facebook receives daily the visits of 72% of American adults, which makes it a valuable place to show your ad. Twitter is not as big as Facebook, but it has a traffic rate of over 700 million users per month, which makes it a fantastic platform for customer relationship. 

How Do You Communicate Effectively? 

Choosing your social media platforms is only the first step. But it’s not enough to guarantee an effective strategic presence for your digital success. While B2C companies find it easy to plan social media posts, it can be difficult for B2B businesses to develop a successful social media campaign, especially if your sector is perceived as more complex, such as legal or financial services. If this is the case, you should work with specialized professional marketers such as Berbay Marketing & PR, who can help you to define the best social media strategy for your industry sector. Consequently, it’s essential to define the goal of your user-focused communication strategy. It’s a common mistake for businesses to monitor the number of likes and followers as a token of social media success instead of developing multi-channel campaigns, such as using social media to manage customer complaints or launch new products.

Professionalism, Social Media, & Boredom 

Ultimately, social media relies on user-generated content, which means that your posts compete against other brands and even individual users. Given the naturally restricted attention span online, you can expect users to ignore your posts if your content doesn’t stand out. Whether you automate your post or you repeat yourself too often, people don’t like to read dull content. A social media account with no personality, and no brand understanding doesn’t receive any attention.

Instead, you need to maintain a professional image while being interesting, as it’s the best way to impress your audience. Surprisingly, most social media advice to professionals are valid for companies too: Be on your best behavior.

Can’t Social Media Be Fun Anymore? 

Making a good impression doesn’t mean that you can’t have fun at the same time. Take inspiration from these real brands who know how to have fun while staying professional. Charmin, the toilet paper company, has introduced the infamous #tweetfromtheseat hashtag which refers to a reality in the life of their users. After all, when are they most likely to check their tweets and products? 

Innocent Drinks is a brand that understands what it means to listen to their customers. That’s why recently the brand posted on Facebook one single word: Beavers, as a response to a customer who shared her dream of seeing the brand post this rather surprising status update. The result? A loveable and fun brand image. In short, if you do it smartly, you can have a lot of fun while staying professional. 

Social media marketing still works, but you need to understand your target audience, plan engaging content and add the creativity that turns a dull post into a viral phenomenon.

I hope you enjoyed this article about how to effectively integrate personal and business social media use. 

Interested in more articles about social selling?

Read My Posts:

- 6 Reasons Social Media Is Critical To Business

- How To Utilize Social Selling For Lead Generation

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