4 Steps To Launching A New Product

steps to launching new products

Launching a new product is always going to be an accomplishment. And a successful one always begins with great timing. It’s an exciting prospect, and many feel inclined to rush, to get it out there quicker. When, in hindsight, it might have been a much better idea to hold back and launch it at the opportune moment. You might think that you need to get your product out there in time to beat a competitor, or to coincide with a certain time of year. But if your product isn’t ready, or if your team isn’t ready, then your lunch is going to flop. 

Take your product through a step by step process to make sure that it is ready for the shelves. 

Prototype Research 

Before just throwing it out there, make sure that you conduct the necessary research. Create prototypes and have a focus group test out the product. This way you will be able to see any bugs, weak areas, or even dangerous ones before it hits the shelves. You’ll also be able to get a good idea about what of this product attracts the consumer. What do they love most? What sort of audience is it attracting? You can use this information later on. 

Bug Fixing 

Now it’s time to make sure that your product is the best it can be. Sending out something that is half ready is going to harm your company more than if you push back the launch date. You want this product to be worth the wait of any disgruntled customers. 

Fixing your product might mean new wiring, new programming or even a new look. Or it might just mean that it needs a touch up here and there - which is what you’ll be hoping for out of the two. Remember that you can’t please everyone, so if the majority love it, then go with that. 

Advertising & Marketing 

Now it’s time to start telling the world about your new product. The information that you gathered from your focus groups. You might have had an idea of your audience before you began realising your idea, but following your research you might find that you need to adjust that assumption to target more or less people. Your creative team will be working to create a look and slogan for your marketing campaign, while simultaneously championing it across social media platforms and advertising spaces. 


You need to make sure that all your team is on board. They need to know the product as well as you do. If you are selling through a wholesale store, and not just straight from the retailer, then you need to pass on detailed instructions and pitches to do with the product. When it’s your stores and your team selling the product, they need to be able to charm the socks off anyone thinking about buying it.


Your product is ready to profit. Let's do launch!

I hope you enjoyed this article about the steps needed to launch a new product successfully.

Interested in more articles about product or service launches?

Read My Posts:

- Launch Your Digital Marketing Campaigns

- Schedule Planning As A Freelance Contractor

Best Of Luck In Business!


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